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Visual-first social planner with a link-in-bio tool and influencer marketplace. Starter $18.75, Growth $37.50, Scale $82.50 per month billed yearly. 14-day trial, no free plan.
Editor's take: “Best visual Instagram planner; only annual-billing prices were readable” — Sohail Akhtar
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Trial | 14-day free trial; no free plan |
| Starter | Starter – $18.75/month billed yearly (listed on 14 September 2026) – 1 social set, 1 user |
| Growth | Growth – $37.50/month billed yearly (listed on 14 September 2026) – 2 social sets, collaboration and approvals |
| Scale | Scale – $82.50/month billed yearly (listed on 14 September 2026) – enterprise-level analytics, UGC collection, priority support |
| Addons | Extra social set $11.25/month; extra user $3.75/month; extra AI credits $3.75/month per 100 |
Later is a paid tool with a 14-day free trial and no free plan. Its pricing page listed Starter at $18.75 USD per month, Growth at $37.50 and Scale at $82.50, all billed yearly, on 14 September 2026, with extra social sets at $11.25 per month and extra users at $3.75 per month. Yearly billing is stated as 25% off, so monthly billing is higher; confirm monthly rates on later.com.
Quick Summary
Later started as an Instagram planner and still shows it: a drag-and-drop visual grid, a link-in-bio page, hashtag suggestions and best-time-to-post recommendations, now extended to TikTok, Facebook, LinkedIn, Pinterest, X, YouTube and Threads. It also runs an influencer marketplace. Pricing is per "social set" of profiles, and its page on 14 September 2026 showed annual-billing rates from $18.75 per month.
Associated Tags
instagram scheduler, visual content planner, link in bio, influencer marketing, social media scheduler
Who should use Later?
Discover practical workflows and real-world scenarios where Later delivers key solutions.
A DTC brand previews next month's Instagram grid before scheduling it
A creator drives product clicks from a Linkin.bio page
A marketing team collects UGC and reposts it with rights tracking on Scale
An all-in-one creator platform: link-in-bio page, digital storefront, email and SMS marketing, bookings and analytics in one dashboard, with a free tier and paid plans above it.
Research, briefs, optimization and AI writing for one site or many. 7-day free trial, no card; Starter $39/month billed yearly or $49 monthly (1 seat, 1 site); Professional $103 or $129 (3 seats, 5 sites, 40 articles/month); Scale $239 or $299 (5 seats, 10 domains, 100 articles); extra seats $29/month; FraseCMS hosting from free.
Scheduling plus deep analytics priced per brand: free for 1 brand, Starter from $20/month (annual) or $25 (monthly) for up to 5 brands, Advanced from $53/$67 for up to 15 brands.
Social media scheduler priced per channel: free for 3 channels, Essentials $5/channel/month, Team $10/channel/month. 14-day trial on paid plans.
