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Scheduling plus deep analytics priced per brand: free for 1 brand, Starter from $20/month (annual) or $25 (monthly) for up to 5 brands, Advanced from $53/$67 for up to 15 brands.
Editor's take: “Free plan with real analytics; brand-based pricing from $20 that agencies can actually afford” — Sohail Akhtar
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Free | Free – 1 brand, 30 days of analytics, AI assistant, no time limit |
| Starter | Starter – from $20/month billed annually or $25/month billed monthly for up to 5 brands; up to 10 brands $36 annual / $45 monthly (listed on 14 September 2026) |
| Advanced | Advanced – from $53/month billed annually or $67/month billed monthly for up to 15 brands; 25 brands $85 / $107; 50 brands $159 / $210 (listed on 14 September 2026) |
| Addons | X/Twitter add-on $10/month per connected account; Custom plan on request |
Metricool has a free plan for one brand. Its pricing page listed Starter from $20/month billed annually or $25/month billed monthly for up to 5 brands (up to 10 brands for $36 annual or $45 monthly), and Advanced from $53/month annual or $67/month monthly for up to 15 brands (25 brands $85/$107; 50 brands $159/$210), on 14 September 2026. The X/Twitter add-on was $10/month per connected account. Custom plans on request.
Quick Summary
Metricool is the analytics-first scheduler: one dashboard for organic and paid performance across social, plus scheduling, a unified inbox, competitor tracking and Looker Studio connectors, priced per brand rather than per user. It has a free plan for one brand, and its pricing page on 14 September 2026 listed Starter from $20 per month and Advanced from $53 per month on annual billing.
Associated Tags
social media analytics, free social media scheduler, agency social media reporting, looker studio connector, buffer alternative
Who should use Metricool?
Discover practical workflows and real-world scenarios where Metricool delivers key solutions.
A freelancer reports on five clients from Starter for $20 a month
A brand compares its Instagram growth with three competitors monthly
An agency pipes 25 brands into Looker Studio dashboards on Advanced
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Social media scheduler priced per channel: free for 3 channels, Essentials $5/channel/month, Team $10/channel/month. 14-day trial on paid plans.
Social scheduler with category-based evergreen queues, AI writer, inbox and analytics. Bootstrap $29, Accelerate $49, Pro $99 per month; $290/$490/$990 per year. 14-day trial.
Agency-focused social media management with unlimited users, client workspaces and white-label reporting. Core plan prices render client-side; Elite from $349/month and Enterprise from $800/month were readable. 14-day trial.
