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Pricing: Freemium
Editor rating: 4.4/5
Updated: September 2026

Social media scheduler priced per channel: free for 3 channels, Essentials $5/channel/month, Team $10/channel/month. 14-day trial on paid plans.

Editor's take: Cheapest honest per-channel pricing in the category, with a real free plan — Sohail Akhtar

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Editor's Verdict

Official Review
Buffer is the scheduler to start with: free for three channels, $5 per channel after that, and honest about what it does not do. Outgrow it when you need an inbox or listening.
4.4 / 5.0
Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

  • Genuinely free for three channels
  • Prices stated plainly per channel, monthly and yearly
  • Clean, fast interface

Cons

Limitations

  • No unified inbox for DMs and comments
  • No social listening or competitor reporting
  • Per-channel pricing adds up for brands with 15+ channels

Pricing

PlanDetails
FreeFree – up to 3 connected channels, limited scheduled-post queue, no time limit
EssentialsEssentials – $5 per channel/month, or $60 per channel billed yearly (listed on 14 September 2026) – unlimited scheduled posts, analytics
TeamTeam – $10 per channel/month, or $120 per channel billed yearly (listed on 14 September 2026) – unlimited team members, approvals
Trial14-day free trial on paid plans

Buffer has a free-forever plan for up to 3 channels. Its pricing page listed Essentials at $5 per channel per month, or $60 per channel billed yearly, and Team at $10 per channel per month, or $120 per channel billed yearly, on 14 September 2026. Paid plans carry a 14-day free trial.

What is Buffer?

Quick Summary

Buffer is the simple scheduler: connect your channels, queue posts, look at the analytics, and pay per channel rather than per user. Its free plan covers three channels for as long as you like, and its paid plans were listed at $5 and $10 per channel per month on 14 September 2026, which makes it the cheapest mainstream option for a small brand or creator.

Buffer schedules and publishes to Instagram, Facebook, LinkedIn, X, TikTok, Pinterest, YouTube, Threads, Bluesky, Mastodon and more, with a content calendar, an ideas board, an AI assistant for rewriting captions, and analytics on the paid tiers. Pricing is per connected channel: the free plan allows three channels with a limited scheduled-post queue, Essentials was listed at $5 per channel per month ($60 per channel billed yearly) with unlimited scheduled posts and analytics, and Team at $10 per channel per month ($120 billed yearly) adds unlimited team members and approvals. There is no inbox for DMs and no social listening, which is the trade-off for the price. Try this alternative.

Associated Tags

social media scheduler, free social media tool, content calendar, per-channel pricing, hootsuite alternative

Key Features

Per-channel pricing with a free plan for 3 channels
Scheduling to 10+ networks including Threads, Bluesky and Mastodon
Content calendar and ideas board
AI assistant for captions and rewrites
Analytics and engagement on paid plans
Team approvals on the Team plan

Target Audience

Who should use Buffer?

Creators and small brands with a handful of channelsAnyone who wants to pay for channels rather than usersTeams that need scheduling without an inbox or listening
Real Use Cases

How professionals leverage Buffer – Simple Social Media Scheduling with a Free Plan

Discover practical workflows and real-world scenarios where Buffer delivers key solutions.

01

A solo creator schedules a week of posts to Instagram, LinkedIn and Threads on the free plan

02

A small brand pays $15 a month for three channels on Essentials and gets analytics

03

An agency assistant queues client posts for approval on the Team plan

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Open-source scheduler, self-hostable for free. Cloud plans Standard $29 (5 channels), Team $39 (10), Pro $49 (30), Ultimate $99 (100) per month, unlimited posts. 7-day trial.

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Social scheduler with category-based evergreen queues, AI writer, inbox and analytics. Bootstrap $29, Accelerate $49, Pro $99 per month; $290/$490/$990 per year. 14-day trial.

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Scheduling plus deep analytics priced per brand: free for 1 brand, Starter from $20/month (annual) or $25 (monthly) for up to 5 brands, Advanced from $53/$67 for up to 15 brands.

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Sendible

Agency-focused social media management with unlimited users, client workspaces and white-label reporting. Core plan prices render client-side; Elite from $349/month and Enterprise from $800/month were readable. 14-day trial.

Frequently Asked Questions

Is Buffer free?
Yes, for up to three connected channels with a limited post queue. Paid plans start at $5 per channel per month.
How much does Buffer cost?
Essentials was listed at $5 per channel per month ($60 per channel billed yearly) and Team at $10 per channel per month ($120 billed yearly) on 14 September 2026.
Does Buffer have an inbox?
No. Buffer schedules and reports; it does not manage DMs or comments. Agorapulse, Sprout Social or Hootsuite are the inbox-first alternatives.