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Zapier

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Pricing: Freemium

Editor rating: 4.5/5

Updated: July 2026

Connect 7,000+ apps and automate workflows without code using Zaps, Tables, Forms, and AI-powered Copilot.

Editor's take: “Most accessible automation platform, huge app ecosystem” — Sohail Akhtar

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Editor's Verdict

Official Review

Zapier is the most comprehensively connected no-code automation platform available, with an app library that covers virtually every business tool in use and an AI Copilot that makes building complex workflows accessible to non-technical users. The task-based pricing model requires careful planning for high-volume or multi-step automation deployments to avoid unexpected costs.

4.5 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

The 7,000+ app integration library is the broadest in the no-code automation category, covering virtually every mainstream SaaS tool businesses use
Zapier Copilot makes workflow creation accessible to non-technical users by generating Zap structures from plain language descriptions
Tables and Forms are fully integrated with Zaps, enabling end-to-end automation systems without needing external data storage or form tools

Cons

Limitations

The task-based consumption model means complex multi-step automations at high volume require careful plan selection, and unexpected task spikes can result in overages or workflow pauses
The free plan's 100 monthly task limit and two-step-only restriction is sufficient only for very light personal automations — most practical business workflows will require a paid plan

Pricing

Plan	Details
Free	£0/month. 100 tasks per month, unlimited Zaps, Tables, and Forms, two-step Zaps only, and Zapier Copilot with daily message limits. Free forever.
Paid	Professional from £15.29/month (annual): multi-step Zaps, unlimited premium apps, webhooks, AI fields, unlimited Copilot. Team from £52.77/month (annual): 25 users, shared Zaps and folders, shared app connections, SAML SSO, Premier Support. Enterprise: contact for pricing — unlimited users, VPC Peering, annual task limits, observability, and Technical Account Manager.

Zapier offers a free plan with 100 tasks per month, unlimited Zaps and Forms, two-step Zaps, and basic Zapier Copilot access with daily message limits. The Professional plan starts from £15.29 per month billed annually and adds multi-step Zaps, unlimited premium apps, webhooks, AI fields, conditional form logic, and unlimited Copilot messages. The Team plan starts from £52.77 per month billed annually for up to 25 users, adding shared Zaps and folders, shared app connections, SAML SSO, and Premier Support. Enterprise pricing is available on request and includes unlimited users, advanced admin permissions, VPC Peering, annual task limits, observability tools, and an optional Technical Account Manager.

What is Zapier?

Quick Summary

Zapier is an automation platform that connects over 7,000 apps and services, allowing users to build automated workflows — called Zaps — without writing code. It is designed for individuals, small businesses, and enterprise teams who want to eliminate repetitive manual tasks by connecting the tools they already use. Zapier includes AI capabilities through Zapier Copilot, which helps users build, troubleshoot, and optimize automations using natural language.

Zapier is a no-code automation platform built around the concept of Zaps — automated workflows that connect a trigger in one app to one or more actions in other apps. A trigger might be a new row added to a spreadsheet, a form submission, or an incoming email, and the resulting actions can span dozens of connected tools simultaneously. Multi-step Zaps allow users to build sophisticated conditional workflows with branching logic, data formatting, and scheduled triggers. Zapier Copilot, the platform's AI assistant, lets users describe an automation in plain language and have the workflow structure generated automatically, reducing setup time for complex Zap configurations. Tables provides built-in data storage that integrates directly with Zaps, and Forms enables the creation of custom intake forms that trigger workflows on submission. The MCP feature connects AI tools directly to Zapier's app ecosystem, extending AI agent capabilities across 8,000 integrations. View alternatives. Zapier is used across sales, marketing, operations, HR, and IT teams to automate the workflows that exist between disconnected software tools. Sales teams use it to automatically add form leads to a CRM, send follow-up emails, and notify Slack channels when deals close. Marketing teams route ad leads, post social content on schedule, and sync campaign data between platforms. HR teams automate employee onboarding sequences, IT teams route support tickets, and operations teams keep data synchronized between project management, billing, and communication tools. The Team plan supports twenty-five users with shared Zaps, shared app connections, and SAML SSO, making it a practical automation infrastructure tool for mid-sized organizations Browse similar tools.

Read the full overview

Zapier's core advantage is the breadth of its app integration library — at over 7,000 supported apps, it covers virtually every mainstream SaaS tool in use by businesses today, which reduces the need to build or maintain custom API connections. The free plan allows up to 100 tasks per month with two-step Zaps and basic Copilot access, which is sufficient for light personal automations. The Professional plan from £15.29 per month unlocks multi-step Zaps, unlimited premium apps, webhooks, and unlimited Copilot messages. View alternatives. The Team plan from £52.77 per month adds shared workflows, user permissions, and SAML SSO. Enterprise pricing is available on request and includes VPC Peering, annual task limits, observability tools, and a dedicated Technical Account Manager. The main consideration for new users is understanding the task consumption model — each action in a workflow consumes a task, so complex multi-step automations running at high volume require careful plan selection to avoid overages Browse similar tools.

Associated Tags

workflow automation, no-code automation, app integration, AI Copilot, Zaps, business automation, productivity tools

Key Features

Multi-step Zaps with conditional branching logic and data formatting

Zapier Copilot AI assistant for building and troubleshooting workflows in natural language

Connects 7,000+ apps across all major business categories

Tables for integrated data storage that powers automations

Forms for custom intake forms that trigger Zap workflows on submission

MCP integration connecting AI tools to 8,000 app integrations

SAML SSO, shared app connections, and team permissions on Team and Enterprise plans

Target Audience

Who should use Zapier?

Small businesses and startups automating repetitive cross-tool workflows without engineering resourcesMarketing and sales teams connecting lead generation, CRM, and communication toolsOperations teams maintaining data synchronization across disconnected SaaS platformsHR and IT teams automating onboarding, offboarding, and ticket routing workflowsEnterprise teams requiring team-managed automations with SSO and administrative controls

Real Use Cases

How professionals leverage Zapier AI Workflow Automation Platform

Discover practical workflows and real-world scenarios where Zapier delivers key solutions.

Automatically adding new form leads to a CRM and sending a follow-up email sequence

Syncing data between a project management tool, spreadsheet, and team communication platform

Routing incoming support tickets to the appropriate team based on category or keyword

Automating employee onboarding by triggering account provisioning and welcome messages on a new hire form submission

Using Zapier Copilot to describe a desired automation in plain language and generate the Zap structure automatically

Connecting AI tools to external apps via Zapier MCP for agentic workflow execution across the integration library

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Frequently Asked Questions

What is Zapier?

Zapier is a no-code automation platform that connects over 7,000 apps using automated workflows called Zaps, allowing users to trigger actions in one app based on events in another without writing code.

Is Zapier free?

Yes, Zapier has a free plan that includes 100 tasks per month, unlimited Zaps, Tables and Forms, two-step Zaps, and limited Zapier Copilot access. Paid plans start from £15.29 per month for multi-step Zaps and premium features.

What is a Zap task in Zapier?

A task is counted each time a Zap successfully completes an action step. A multi-step Zap with three actions will consume three tasks each time it runs, so task usage scales with workflow complexity and run frequency.

What is Zapier Copilot?

Zapier Copilot is the platform's AI assistant that helps users create Zaps, generate code steps, map data fields, and troubleshoot errors using natural language. Free plans include Copilot with daily message limits; paid plans include unlimited messages.

How many apps does Zapier connect?

Zapier supports integrations with over 7,000 apps across productivity, sales, marketing, HR, finance, and development categories.

What is the difference between the Zapier Team and Enterprise plans?

The Team plan supports up to 25 users with shared Zaps, shared app connections, and SAML SSO. The Enterprise plan adds unlimited users, advanced admin controls, VPC Peering for internal data sources, annual task limits, observability tools, and access to a Technical Account Manager.