Zapier

Zapier is a no-code automation platform built around the concept of Zaps — automated workflows that connect a trigger in one app to one or more actions in other apps. A trigger might be a new row added to a spreadsheet, a form submission, or an incoming email, and the resulting actions can span dozens of connected tools simultaneously. Multi-step Zaps allow users to build sophisticated conditional workflows with branching logic, data formatting, and scheduled triggers. Zapier Copilot, the platform's AI assistant, lets users describe an automation in plain language and have the workflow structure generated automatically, reducing setup time for complex Zap configurations. Tables provides built-in data storage that integrates directly with Zaps, and Forms enables the creation of custom intake forms that trigger workflows on submission. The MCP feature connects AI tools directly to Zapier's app ecosystem, extending AI agent capabilities across 8,000 integrations. Zapier is used across sales, marketing, operations, HR, and IT teams to automate the workflows that exist between disconnected software tools. Sales teams use it to automatically add form leads to a CRM, send follow-up emails, and notify Slack channels when deals close. Marketing teams route ad leads, post social content on schedule, and sync campaign data between platforms. HR teams automate employee onboarding sequences, IT teams route support tickets, and operations teams keep data synchronized between project management, billing, and communication tools. The Team plan supports twenty-five users with shared Zaps, shared app connections, and SAML SSO, making it a practical automation infrastructure tool for mid-sized organizations. Zapier's core advantage is the breadth of its app integration library — at over 7,000 supported apps, it covers virtually every mainstream SaaS tool in use by businesses today, which reduces the need to build or maintain custom API connections. The free plan allows up to 100 tasks per month with two-step Zaps and basic Copilot access, which is sufficient for light personal automations. The Professional plan from £15.29 per month unlocks multi-step Zaps, unlimited premium apps, webhooks, and unlimited Copilot messages. The Team plan from £52.77 per month adds shared workflows, user permissions, and SAML SSO. Enterprise pricing is available on request and includes VPC Peering, annual task limits, observability tools, and a dedicated Technical Account Manager. The main consideration for new users is understanding the task consumption model — each action in a workflow consumes a task, so complex multi-step automations running at high volume require careful plan selection to avoid overages.