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Dun & Bradstreet

Pricing: Freemium

Verified: Yes

Editor rating: 4.3/5

Updated: July 2026

Business data intelligence platform with AI tools for conversational company research and personalized sales outreach automation.

Editor's take: “AI data tool with solid analysis and visualization features” — Sohail Akhtar

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Editor's Verdict

Official Review

Dun & Bradstreet's AI tools — particularly ChatD&B for natural language business data queries and SmartMail AI for personalized multilingual outreach — add a practical interface layer to one of the most validated B2B data platforms available, with a 90-day free trial providing meaningful evaluation time before subscription commitment. The platform is best suited for organizations with active sales, CRM, and marketing workflows that can integrate business intelligence directly into prospecting and outreach operations.

4.3 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

ChatD&B's natural language interface removes the complexity barrier from querying Dun & Bradstreet's validated business database, making deep company intelligence accessible to non-technical sales and marketing users without database training
SmartMail AI's 19-language translation and tone adjustment capabilities allow marketing teams to execute personalized multilingual outbound campaigns from a single workflow without separate translation or copywriting resources
The 90-day free trial for ChatD&B provides meaningful evaluation time to assess data quality and coverage before committing to a subscription, which is longer than most competing platforms' trial periods

Cons

Limitations

Subscription pricing for the full platform is customized by usage volume and organizational requirements rather than publicly listed, which requires a sales engagement to determine actual cost — a friction point for smaller teams evaluating the platform
The platform's AI tools are most valuable for organizations with existing sales intelligence, CRM, and outbound marketing workflows; standalone users without these adjacent tools may find the full value of the data platform harder to realize

Pricing

Plan	Details
Free_trial	90-day free trial for ChatD&B available in North America. Provides access to the conversational business data interface before subscription commitment.
Paid	Subscription-based access to full platform including ChatD&B, SmartMail AI, and complete data suite. Pricing based on usage volume and organizational configuration. Details at dnb.com.

A 90-day free trial is available for ChatD&B in North America. Full platform access, SmartMail AI, and the complete data suite require a paid subscription. Pricing is based on usage volume, organizational size, and product configuration. Contact Dun & Bradstreet at dnb.com for current plan pricing.

What is Dun & Bradstreet?

Quick Summary

Dun & Bradstreet is a business data and analytics company that has extended its long-established commercial intelligence platform with AI-native tools including ChatD&B, a conversational assistant for querying validated business data, and SmartMail AI, a tool for generating personalized outbound email campaigns at scale. It serves sales teams, marketers, financial analysts, and risk management professionals who need verified, real-time business data integrated into prospecting, outreach, and decision-making workflows. A 90-day free trial is available for ChatD&B in North America.

Dun & Bradstreet is one of the world's longest-operating commercial data companies, providing business intelligence on organizations globally through a validated data infrastructure. Its AI layer, built on this database, includes ChatD&B — a conversational AI assistant that accepts natural language queries and returns validated company data, financial indicators, contact information, risk scores, and market intelligence without requiring users to navigate complex database interfaces. SmartMail AI uses the same underlying data to analyze prospect profiles and generate personalized outbound email content with automatic tone adjustment and support for 19 languages, delivered directly from the user's existing email application. B2B sales teams use Dun & Bradstreet's AI tools to accelerate account research and prospecting. Explore more. Revenue operations professionals use ChatD&B to surface company insights during CRM enrichment workflows, replacing manual research time with conversational data queries. Marketing teams use SmartMail AI to execute personalized outbound campaigns across multiple markets and languages from a single workflow, with messaging automatically calibrated to prospect characteristics. Risk and compliance teams in financial services, healthcare, and professional services use the underlying data platform to assess vendor and counterparty risk at scale, with AI-assisted query interfaces replacing complex search and filtering tasks Find alternatives.

Read the full overview

A 90-day free trial is available for ChatD&B in North America, providing access to the conversational data interface before requiring a subscription commitment. Full platform access, SmartMail AI features, and integration with Dun & Bradstreet's broader data suite require a paid subscription with pricing based on usage volume and organizational requirements. Explore more. As a data company with over 175 years of commercial history, Dun & Bradstreet's core strength is the depth and validation accuracy of its business data coverage. Organizations comparing it against newer AI-native sales intelligence platforms should evaluate data coverage, verification standards, and CRM integration depth for their specific market, industry, and prospecting geography Find alternatives.

Associated Tags

business data intelligence, sales automation AI, B2B prospecting tool, conversational data AI, email personalization AI, company data platform, sales intelligence software

Key Features

ChatD&B conversational business data queries

Validated real-time company intelligence

SmartMail AI personalized outreach generation

19-language email translation and tone adjustment

Risk scoring and financial indicator access

CRM and API data integration

90-day ChatD&B free trial in North America

Target Audience

Who should use Dun & Bradstreet?

B2B sales teams that need validated business intelligence integrated into prospecting and outreach workflowsRevenue operations professionals enriching CRM databases with verified company data at scaleMarketing teams executing multilingual outbound campaigns with AI-generated personalized messagingFinancial services, healthcare, and professional services firms assessing vendor and counterparty risk using validated commercial dataEnterprise organizations requiring large-scale business data integration via API for custom analytics and intelligence applications

Real Use Cases

How professionals leverage Dun & Bradstreet – AI-Powered Business Data Intelligence and Sales Automation

Discover practical workflows and real-world scenarios where Dun & Bradstreet delivers key solutions.

Using ChatD&B to query company financials, risk scores, and contact data in natural language during account research without navigating complex database search interfaces

Running SmartMail AI to generate personalized outbound email sequences for a prospect list, automatically adjusting messaging tone and translating content across 19 languages

Enriching a CRM account database with verified Dun & Bradstreet company data to improve segmentation accuracy and campaign targeting

Assessing counterparty risk for a new vendor or business partner using validated financial and credit indicators surfaced through the ChatD&B interface

Identifying decision-maker contacts at target accounts and generating personalized outreach content for each based on company intelligence in the data platform

Evaluating the platform's data coverage and accuracy against existing sales intelligence tools during the 90-day free trial period before committing to a subscription

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Frequently Asked Questions

What is ChatD&B?

ChatD&B is Dun & Bradstreet's AI conversational assistant that allows users to query the company's validated business database in natural language, returning company data, risk scores, and contact intelligence without complex database navigation.

What does SmartMail AI do?

SmartMail AI uses Dun & Bradstreet's business data to generate personalized outbound email content for prospects, with automatic tone adjustment and translation across 19 languages, sent directly from the user's email application.

Is there a free trial for Dun & Bradstreet's AI tools?

Yes. A 90-day free trial is available for ChatD&B in North America, providing access to the conversational business data interface before requiring a subscription commitment.

Who uses Dun & Bradstreet's AI platform?

B2B sales teams, revenue operations professionals, marketing departments, and risk management teams in financial services, healthcare, and professional services are primary users of the platform's AI tools.

How is Dun & Bradstreet's data validated?

Dun & Bradstreet maintains a long-standing commercial data infrastructure with multi-source verification and ongoing data quality processes. Current validation methodology details are available at dnb.com.

How does Dun & Bradstreet pricing work?

Pricing is customized based on usage volume and organizational configuration. A 90-day free trial for ChatD&B is available in North America. Full pricing details require contact with the Dun & Bradstreet sales team at dnb.com.