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Make

Pricing: Paid

Verified: Yes

Editor rating: 4.6/5

Updated: July 2026

Visual no-code automation platform that connects 3,000+ apps through drag-and-drop workflows, with credit-based pricing starting free and scaling to enterprise.

Editor's take: “Best visual automation platform, more powerful than Zapier” — Sohail Akhtar

Top Alternatives

Editor's Verdict

Official Review

Make is a technically capable and cost-efficient visual automation platform for teams that need multi-step, conditional workflows across hundreds of apps, with a credit model that rewards complex automations at scale. Its main limitations are the learning curve involved in understanding credit consumption and the visual complexity of large scenarios, which can create friction for new users and make debugging time-consuming.

4.6 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

The credit-based model charges per module action rather than per task, making multi-step complex scenarios significantly cheaper to run at scale compared to task-based competitors like Zapier.
Advanced workflow logic including routers, filters, iterators, aggregators, and error handlers supports workflows far more complex than basic trigger-action tools, without requiring any coding.
As of November 2025, all paid plan users can connect their own OpenAI, Anthropic, or other LLM provider API keys for AI Toolkit and AI agent features, reducing dependency on Make's bundled AI provider.

Cons

Limitations

The credit consumption model is difficult to predict before building a scenario, particularly for workflows with loops or high-frequency triggers, which can lead to unexpected overage costs for new users.
The visual canvas becomes difficult to navigate and debug for large, complex scenarios with many modules, which some users describe as resembling a tangle of connections that is hard to troubleshoot when errors occur.

Pricing

Plan	Details
Free	1,000 credits per month with access to the visual workflow builder, 3,000+ app integrations, routers and filters, and a 15-minute minimum interval between scenario runs.
Paid	Core plan from $9/month (annual) for 10,000 credits with unlimited active scenarios and API access. Pro plan adds priority execution and advanced debugging. Teams plan adds collaboration features. Enterprise plan provides custom volumes, SSO, audit logs, and 24/7 support. All paid plans support custom AI provider connections as of November 2025.

Make offers a free plan with 1,000 credits per month. The Core paid plan starts at $9 per month (billed annually) for 10,000 credits and includes unlimited active scenarios, webhooks, HTTP modules, and Make API access. The Pro plan adds priority execution, custom variables, full-text execution log search, and higher credit volumes. The Teams plan adds team roles, shared scenario templates, and collaborative features. The Enterprise plan offers custom credit volumes, SSO, audit logs, enterprise app integrations, overage protection, and 24/7 support at custom pricing. Additional credits can be purchased at a 25% premium above the plan rate. A 15% discount is available on all plans with annual billing.

What is Make?

Quick Summary

Make (formerly Integromat) is a visual no-code automation platform that lets individuals and teams build multi-step automated workflows—called scenarios—by connecting apps and services through a drag-and-drop interface without writing code. It is designed for marketers, operations teams, agencies, developers, and small businesses that need to automate repetitive processes across tools like Google Sheets, HubSpot, Slack, Salesforce, and thousands of other applications. Make charges based on credits, where each module action in a scenario counts as one credit, giving users granular control over automation volume and cost.

Make is a cloud-based workflow automation platform that allows users to build complex, multi-step automations called scenarios using a visual canvas interface. Each scenario connects modules representing app actions—such as fetching a row from Google Sheets, sending a Slack message, or updating a HubSpot contact—and each module action consumes one credit when the scenario runs. The platform supports advanced workflow logic including routers, filters, iterators, aggregators, and error handlers, making it capable of orchestrating sophisticated conditional workflows that go beyond simple linear trigger-action automations. Make also supports AI agents, webhooks, HTTP modules, custom API connections, and as of November 2025, all paid plan users can connect their own LLM provider API keys—such as OpenAI or Anthropic—for use in AI Toolkit and AI agent features. Over 3,000 pre-built app integrations are available covering CRMs, databases, marketing platforms, communication tools, and developer services. Explore more. Make is commonly used by marketing agencies to automate lead capture and CRM entry across client accounts. Operations teams use it to synchronize data between internal systems such as ERPs and project management tools without engineering support. E-commerce businesses use Make to connect order management, inventory, and shipping platforms into unified automated pipelines. IT teams build incident response workflows that monitor systems and trigger alerts or remediation actions automatically. The platform's scenario execution logs, full-text log search on Pro and higher plans, and step-level debugging tools make it practical for teams that need to troubleshoot complex automations Find alternatives.

Read the full overview

Make's key advantage over task-based tools like Zapier is its credit model: because each module step costs one credit regardless of complexity, multi-step workflows can be significantly cheaper to run at scale. However, this model introduces complexity for new users who may find it difficult to predict costs before building scenarios, particularly for workflows with loops or high-frequency triggers. The visual canvas becomes harder to navigate for very large scenarios, which some users describe as difficult to debug. Explore more. Support quality is rated as inconsistent by some users on lower-tier plans. Teams with predictable, moderate-volume automation needs tend to get the best value from Make, while high-frequency real-time use cases may require careful plan selection to avoid unexpected overage charges Find alternatives.

Associated Tags

no-code automation, workflow builder, app integration, AI agents, scenario automation, business process automation, data synchronization, webhook automation

Key Features

Visual drag-and-drop scenario builder

3,000+ pre-built app integrations

Credit-based per-module-action pricing

AI agents and AI Toolkit support

Advanced routers, filters, and iterators

Full-text execution log search

Custom LLM provider API connections

Target Audience

Who should use Make?

marketing agencies and growth teamsoperations and process automation teamse-commerce businessesfreelancers and consultants automating client workflowsIT and DevOps teamssmall and mid-sized businesses replacing manual data entry

Real Use Cases

How professionals leverage Make – Visual No-Code Workflow Automation Platform

Discover practical workflows and real-world scenarios where Make delivers key solutions.

A marketing agency builds a scenario that captures form submissions, adds leads to HubSpot, sends a Slack notification to the sales team, and triggers a welcome email sequence—all without writing code.

An e-commerce operations team connects Shopify, a warehouse management system, and a shipping platform so that every new order automatically updates inventory and generates a shipping label.

An IT team creates a scenario that monitors a server health webhook, filters for critical alerts, and automatically creates a Jira incident ticket while paging the on-call engineer via PagerDuty.

A freelance consultant uses the free plan to automate client reporting by pulling data from Google Analytics and Sheets weekly and emailing a formatted summary to clients.

A SaaS company's growth team uses Make AI agents connected to their own OpenAI API key to classify incoming support tickets and route them to the correct team queue automatically.

A data operations team uses Make's iterator and aggregator modules to process large batches of records from a database, transform them, and load them into a reporting dashboard on a scheduled basis.

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Frequently Asked Questions

What is Make (formerly Integromat)?

Make is a cloud-based visual automation platform that lets users build multi-step automated workflows called scenarios by connecting over 3,000 apps through a drag-and-drop interface, without writing code.

How does Make's credit-based pricing work?

Each module action in a scenario—such as reading a spreadsheet row or sending a message—counts as one credit. Plans are priced by monthly credit volume, and additional credits can be purchased at a 25% premium above the plan rate.

Is Make free to use?

Yes, Make offers a free plan with 1,000 credits per month, access to 3,000+ app integrations, and the visual workflow builder, with a 15-minute minimum interval between scenario runs.

How does Make compare to Zapier?

Make charges per module action (credit) rather than per task, making complex multi-step workflows cheaper to run at scale. However, Make has a steeper learning curve than Zapier, particularly for users new to conditional automation logic.

Does Make support AI agents?

Yes, Make supports AI agents and an AI Toolkit. As of November 2025, all paid plan users can connect their own OpenAI, Anthropic, or other LLM provider API keys for use in AI features.

Who should use Make?

Make is best suited for marketing agencies, operations teams, e-commerce businesses, and IT teams that need to automate multi-step, conditional workflows across multiple apps without writing code.