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Pricing: Free trial
Editor rating: 4.2/5
Updated: September 2026

Premium social management with a customer-care inbox, listening and reporting. Essentials $79/seat annual ($99 monthly), Standard $199, Professional $299, Advanced $399 per seat/month. 30-day trial.

Editor's take: Enterprise-grade inbox and reporting; per-seat pricing from $199 on the main plans — Sohail Akhtar

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Editor's Verdict

Official Review
Sprout Social is what you buy when social is customer service, not just publishing. For scheduling alone, it costs ten times more than it needs to.
4.2 / 5.0
Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

  • The best inbox in the category
  • Reporting that survives a CMO review
  • 30-day trial with no card

Cons

Limitations

  • Per-seat pricing from $199 on the main plans is the highest here
  • Overkill for a team that only schedules

Pricing

PlanDetails
Trial30-day free trial, no credit card required
EssentialsEssentials – $79 per seat/month billed annually, or $99 per seat/month billed monthly (listed on 14 September 2026)
StandardStandard – $199 per seat/month, annual billing (listed on 14 September 2026) – 5 social profiles, inbox, reporting
ProfessionalProfessional – $299 per seat/month, annual billing (listed on 14 September 2026) – unlimited profiles, competitive reports
AdvancedAdvanced – $399 per seat/month, annual billing (listed on 14 September 2026) – automation, chatbots, sentiment

Sprout Social is a paid platform with a 30-day free trial (no credit card). Its pricing page listed Essentials at $79 per seat/month billed annually or $99 per seat/month billed monthly, Standard at $199 per seat/month, Professional at $299 per seat/month and Advanced at $399 per seat/month on annual billing, on 14 September 2026. Enterprise is priced on request.

What is Sprout Social?

Quick Summary

Sprout Social is the premium end of social media management: a Smart Inbox that treats social as a customer-care channel, deep reporting, listening, employee advocacy and AI assistance, sold per seat. Its pricing page on 14 September 2026 listed a lower Essentials tier at $79 per seat per month on annual billing, then Standard $199, Professional $299 and Advanced $399 per seat per month.

Sprout Social combines publishing, a unified Smart Inbox with case management, social listening, competitor and paid reporting, review management and an AI assistant (Trellis) into one per-seat platform. Standard covers five profiles with the inbox and core reporting; Professional adds unlimited profiles, competitive reports and optimal send times; Advanced adds automation, chatbots and sentiment. The pricing page on 14 September 2026 also carried an Essentials tier at $79 per seat per month billed annually or $99 billed monthly. All plans start with a 30-day free trial without a credit card. Find alternatives.

Associated Tags

social media management, social customer care, social listening, enterprise social media, hootsuite alternative

Key Features

Smart Inbox with case management for social customer care
Publishing with optimal send times
Social listening and sentiment
Competitor, paid and tag reporting
Review management
Trellis AI assistant

Target Audience

Who should use Sprout Social?

Brands that treat social as a support channelEnterprise teams that need auditable reportingCompanies with per-seat budget rather than per-channel budget
Real Use Cases

How professionals leverage Sprout Social – Enterprise Social Media Management and Customer Care

Discover practical workflows and real-world scenarios where Sprout Social delivers key solutions.

01

A support team of six routes social complaints into cases with SLAs from the Smart Inbox

02

A brand measures share of voice against competitors in a monthly listening report

03

A marketing team schedules to twelve profiles with approval steps

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Frequently Asked Questions

How much does Sprout Social cost?
Essentials $79 per seat/month billed annually ($99 monthly), Standard $199, Professional $299 and Advanced $399 per seat/month on annual billing, as listed on 14 September 2026.
Does Sprout Social have a free trial?
Yes, 30 days with no credit card required.
Is Sprout Social worth it over Hootsuite?
For customer care and reporting depth, usually yes. For publishing alone, both are expensive and Buffer or Metricool do the job for far less.