Pixa

Pixa is the rebranded version of Pixelcut — one of the most widely used AI image editing tools in the market — relaunched as a full creative production platform for images and video. At its core, Pixa offers a suite of AI editing tools: a proprietary background remover that works on both images and video, an image upscaler that supports up to 16x resolution using multiple models including Topaz, an Expand/Uncrop tool that extends images beyond their original frame edges using generative AI, a Magic Eraser with generative fill for precise retouching, automatic AI shadow generation, and batch editing that applies changes across hundreds of files simultaneously with up to 2,000 batch exports per month on the Business plan. Beyond editing, Pixa has expanded into AI generation: a Product Showcase tool creates studio-grade product imagery from a text prompt, an AI UGC Ads feature generates talking video content for brand promotion, and a Personas system maintains consistent AI-generated characters across images and videos — useful for brand identity work that requires a recognizable face or style across multiple pieces of content. The platform also includes a Creative Agent that interprets natural language prompts and executes multi-step creative tasks using models including Sora 2, and a Claude integration (Pixa for Claude) for AI-assisted creative workflows. An API is available for developers building image processing into products or pipelines. Pixa is used across three main groups. E-commerce sellers and product marketers — including teams at Adidas, Nike, Gucci, and Sephora — use it for background removal, product image generation, and batch processing of catalog images at scale. Content creators and social media teams use the AI UGC Ads, AI video generator, and persona tools to produce consistent branded content without on-camera talent or a studio setup. Agencies and design teams use the batch editor, generative fill, and API to handle high-volume image editing workflows that would take hours in Photoshop or GIMP alternatives. The Pixelcut-to-Pixa rebrand means all existing Pixelcut users — who relied on tools like the Pixelcut background remover, Pixelcut upscaler, and Pixelcut magic eraser — now access those same tools under the Pixa name at the same URL infrastructure, with expanded model access and team features added at the Pro and Business tiers. Pixa's free plan stands out in this category: it exports without a watermark, which is uncommon among free-tier AI image editors and makes it a genuinely functional best free Photoshop alternative for individuals and small projects. The Pro plan at $8 per month billed annually ($96/year) includes 600 AI credits, unlimited background removal and upscaling, a 3-person team seat, 1,000 batch exports per month, and a commercial license — a strong value for small teams. The Business plan at $24 per month billed annually ($288/year) scales to 3,600 credits, 10 team seats, and 2,000 monthly batch exports. The main limitation is that AI credit consumption varies by feature, so heavy users of generative tools (AI image generation, UGC ads, product showcase) may exhaust monthly credits before the billing cycle ends, requiring monitoring for high-volume production workflows.