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E-commerce email, SMS and push with Shopify automations. Free for 250 contacts and 500 emails/month; Standard $16/month and Pro $59/month at 500 contacts, rising with list size.
Editor's take: “The e-commerce ESP priced by contacts with a free plan; Standard $16 a month at 500 contacts” — Sohail Akhtar
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Free | Free – 250 contacts, 500 emails/month, 500 web push, no card |
| Standard | Standard – $16/month at 500 contacts, billed monthly (regular rate on 14 September 2026; a 30% first-three-months promotion showed $11.20) – 6,000 emails/month, automations, unlimited push |
| Pro | Pro – $59/month at 500 contacts, billed monthly (regular rate on 14 September 2026; promotion showed $41.30) – unlimited emails, SMS credits included, advanced reporting |
| Addons | SMS from $0.007 per message; personalised content and sending-time add-ons from $5/month; account expert free above $400/month spend (listed on 14 September 2026) |
Omnisend has a free plan for up to 250 contacts and 500 emails a month. Its pricing page on 14 September 2026 listed Standard at $16 per month for 500 contacts (regular rate, shown as a $48 three-month total; a 30% promotion displayed $11.20 a month for the first three months) and Pro at $59 per month (regular rate, $177 three-month total; shown at $41.30 for the first three months), both billed monthly and rising with contact count. SMS from $0.007 per message. Custom plans for large lists.
Quick Summary
Omnisend is the email and SMS platform built for online stores: Shopify-native automations, product pickers, SMS and web push in the same workflows, and pricing by contact count. Its pricing page on 14 September 2026 listed a free plan for 250 contacts and 500 emails a month, Standard at $16 a month for 500 contacts, and Pro at $59 a month, with a 30%-off first-three-months promotion displayed that day.
Associated Tags
ecommerce email marketing, shopify email, sms marketing, abandoned cart automation, klaviyo alternative
Who should use Omnisend?
Discover practical workflows and real-world scenarios where Omnisend delivers key solutions.
A Shopify store recovers abandoned carts by email and SMS from one workflow
A brand with 250 contacts runs everything on the free plan
A growing store on Standard sends 6,000 emails a month for $16
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