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Pricing: Freemium
Editor rating: 4.4/5
Updated: September 2026

Creator email platform with automations, landing pages, paid newsletters and digital products. Free up to 10,000 subscribers; Creator $33/month ($390/year), Pro $66/month ($790/year) at 1,000 subscribers.

Editor's take: Free up to 10,000 subscribers; the creator-economy ESP with paid subscriptions and products built in — Sohail Akhtar

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Editor's Verdict

Official Review
Kit is the creator ESP: free to 10,000 subscribers and built for selling by email. Stores should look at Omnisend; creators rarely need to.
4.4 / 5.0
Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

  • The most generous free plan in mainstream email
  • Commerce built in
  • Clean automations

Cons

Limitations

  • Per-subscriber pricing rises quickly past 10,000
  • E-commerce store integrations are thinner than Omnisend or Klaviyo
  • Templates are plain by design

Pricing

PlanDetails
FreeFree – up to 10,000 subscribers, unlimited landing pages and forms, one automation, sell digital products and subscriptions
CreatorCreator – $33/month, or $390/year (listed on 14 September 2026) at 1,000 subscribers – unlimited automations, integrations, free migration; price rises with list size
ProPro – $66/month, or $790/year (listed on 14 September 2026) at 1,000 subscribers – newsletter referral system, advanced reporting, priority support
Trial14-day free trial on paid plans

Kit has a free plan its pricing page describes as free for up to 10,000 subscribers. On 14 September 2026 the page listed Creator at $33 per month, or $390 billed yearly, and Pro at $66 per month, or $790 billed yearly, both for 1,000 email subscribers and scaling with list size, with a 14-day free trial and yearly billing stated as about 17% cheaper. Free migrations are included.

What is Kit?

Quick Summary

Kit is ConvertKit under its 2024 name: the email platform for creators, with a free plan that its pricing page on 14 September 2026 described as free for up to 10,000 subscribers, then Creator at $33 a month or $390 a year and Pro at $66 a month or $790 a year for 1,000 subscribers, scaling with list size.

Kit sells email to newsletter writers, coaches and creators: broadcasts, visual automations, forms and landing pages, a creator network for cross-recommendations, and commerce for paid subscriptions and digital products. On 14 September 2026 its pricing page listed a Free plan for up to 10,000 subscribers with one automation and no card, Creator at $33 a month or $390 billed yearly (saving $78) and Pro at $66 a month or $790 billed yearly (saving $158), both quoted for 1,000 subscribers and rising with list size, each with a 14-day trial. Pro adds a newsletter referral system, advanced reporting and priority support. Migrations from other platforms are free. See related options.

Associated Tags

creator email platform, convertkit, newsletter platform, paid newsletters, mailchimp alternative

Key Features

Free plan to 10,000 subscribers
Visual automations and sequences
Landing pages and forms
Paid newsletters and digital products
Creator Network recommendations
Newsletter referral system on Pro

Target Audience

Who should use Kit?

Newsletter writers and creatorsAnyone selling paid subscriptions by emailLists under 10,000 that want a real free plan
Real Use Cases

How professionals leverage Kit (formerly ConvertKit) – Email Marketing for Creators with a Free Plan to 10,000 Subscribers

Discover practical workflows and real-world scenarios where Kit delivers key solutions.

01

A newsletter writer grows to 10,000 subscribers before paying anything

02

A coach sells a paid subscription and a course from the same account

03

A creator automates a welcome sequence and a launch

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Frequently Asked Questions

Is Kit free?
Yes, up to 10,000 subscribers per its pricing page, with landing pages, forms, one automation and the ability to sell products.
How much does Kit cost?
Creator $33 per month or $390 a year and Pro $66 per month or $790 a year at 1,000 subscribers, rising with list size, as listed on 14 September 2026.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024.