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Long-running SEO suite with keyword research, rank tracking, site crawl and link analysis, home of the Domain Authority metric. Starter tier listed at $49/month.
Editor's take: “Dependable all-rounder with the friendliest onboarding of the big suites” — Sohail Akhtar
Category
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Starter | Starter – $49/month (listed on 14 September 2026) – individuals, one site |
| Standard | Standard – $99/month, or $79/month paid yearly ($950 first year) (listed on 14 September 2026) – 1 user, 2 AI content briefs/month |
| Medium | Medium – $179/month, or $143/month paid yearly ($1,719 first year) (listed on 14 September 2026) – 2 users, SEO and AI search/GEO tools, 10 briefs/month |
| Large | Large – $299/month, or $239/month paid yearly ($2,868 first year) (listed on 14 September 2026) – 3 users, 50 briefs/month |
| Addons | Extra keyword blocks from $10/month; extra campaigns $15/month each (listed on 14 September 2026) |
Moz Pro is a paid suite with a free trial. Its pricing page on 14 September 2026 listed Starter at $49 per month for individuals; Standard at $99 per month billed monthly or $79 per month when paid yearly ($950 for the first year) with 1 user; Medium at $179 per month or $143 paid yearly ($1,719 first year) with 2 users and AI search tools; and Large at $299 per month or $239 paid yearly ($2,868 first year) with 3 users. Add-ons listed earlier the same day: extra keyword blocks from $10 per month and extra campaigns at $15 per month each.
Quick Summary
Moz Pro is one of the oldest SEO suites still standing, and Domain Authority — its link-strength score — is the metric half the industry still quotes. The product covers keyword research, rank tracking, site crawling and link analysis, and it is consistently the easiest of the major suites for a non-specialist to learn.
Associated Tags
domain authority, keyword research, rank tracking, site crawl, semrush alternative
Who should use Moz Pro?
Discover practical workflows and real-world scenarios where Moz Pro delivers key solutions.
A small marketing team tracks fifty priority keywords across three campaigns without hiring an SEO specialist
A freelancer uses the free Domain Authority checker to qualify link prospects before pitching
An in-house marketer runs a monthly Site Crawl and works the prioritised issue list
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