Best Alternatives to Moz Pro
Long-running SEO suite with keyword research, rank tracking, site crawl and link analysis, home of the Domain Authority metric. Starter tier listed at $49/month. Our comprehensive comparison helps you find the perfect SEO alternative based on pricing, features, privacy, and workflow requirements. We've hand-picked the top-rated tools with strong free tiers and proven user satisfaction.
Quick Comparison
| Tool | Pricing | Best For |
|---|---|---|
| Ahrefs | paid | Professional SEO platform built around an industry-leading b... |
| Ubersuggest | freemium | Budget SEO tool with keyword ideas, competitor overviews, si... |
| SE Ranking | free-trial | Full-suite SEO platform with rank tracking, keyword research... |
| SpyFu | paid | Competitor research tool showing any domain's organic keywor... |
| Semrush SEO Toolkit | freemium | Semrush provides keyword research, competitor analysis, site... |
Ahrefs
Professional SEO platform built around an industry-leading backlink index, with keyword research, rank tracking, site audit and content explorer. Starter plan listed at $29/month.
Ubersuggest
Budget SEO tool with keyword ideas, competitor overviews, site audit and rank tracking. Plans listed at $29, $49 and $99 per month, with a limited free tier.
SE Ranking
Full-suite SEO platform with rank tracking, keyword research, backlinks, site audit and white-label reporting, positioned as a lower-cost Semrush replacement for agencies.
SpyFu
Competitor research tool showing any domain's organic keywords, Google Ads history, ad copy and estimated spend going back years. Basic plan listed at $39/month.
Semrush SEO Toolkit
Semrush provides keyword research, competitor analysis, site auditing, and rank tracking for SEO professionals and agencies.
Mangools
Budget SEO toolset (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) known for its clean interface; a long-standing cheap Semrush alternative.