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Competitor research tool showing any domain's organic keywords, Google Ads history, ad copy and estimated spend going back years. Basic plan listed at $39/month.
Editor's take: “Unmatched historical competitor data at a price Semrush cannot touch” — Sohail Akhtar
Category
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Basic | Basic – $39/month billed monthly, or $29/month billed annually (listed on 14 September 2026) – 10k-row results, 1 user |
| Pro | Pro + AI – $119/month billed monthly ($59 first month promotional), or $89/month billed annually (listed on 14 September 2026) – unlimited results, API, 1 user (+$30 each) |
| Team | Team / Agency – $249/month billed monthly, or $187/month billed annually (listed on 14 September 2026) – 5 users (+$30 each), white-label reporting |
SpyFu is a paid tool with limited free lookups. Its pricing page on 14 September 2026 listed Basic at $39 per month billed monthly or $29 per month billed annually; Pro + AI at $119 per month billed monthly (with a $59 first-month promotion) or $89 per month billed annually; and Team / Agency at $249 per month billed monthly or $187 per month billed annually with 5 users included, extra users at $30 each. Annual billing is marked as 25% off.
Quick Summary
SpyFu does one thing the big suites do half-heartedly: it shows you every keyword a competitor has bought or ranked for, going back years. Type in a domain and you get its organic keywords, its Google Ads history, the ad copy it ran and what it likely spent — which makes it the tool of choice for competitor research rather than site management.
Associated Tags
competitor keyword research, google ads spy, ppc research, seo competitor analysis, semrush alternative
Who should use SpyFu?
Discover practical workflows and real-world scenarios where SpyFu delivers key solutions.
A PPC manager pulls a competitor's full Google Ads keyword list and ad history before launching a new campaign
An SEO consultant maps which keywords a rival has gained and lost over the past five years to find content gaps
A founder checks what established competitors spend on paid search before committing a budget
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