Adobe Firefly 3

Adobe Firefly is a suite of generative AI models developed by Adobe and embedded directly into its Creative Cloud applications and the standalone Firefly web app at firefly.adobe.com. The platform's core capabilities span multiple media types: in image generation, users convert text prompts into images or use Generative Fill in Photoshop to seamlessly extend, replace, or remove content within existing photos; Generative Expand intelligently fills canvas boundaries when images are cropped or repositioned; Generative Recolor in Illustrator applies prompt-driven color variants to vector artwork. In video, Firefly's Generate Video feature converts text prompts into short video clips, while Translate Video and Translate Audio enable automatic multilingual dubbing with lip sync synchronization. In audio, a text-to-sound model generates sound effects from descriptions for use in video and audio production. All generations are powered by a credit system built into every Creative Cloud plan: standard features consume one credit per generation, while premium features such as video generation consume credits at rates tied to output duration and resolution. Creative Cloud Pro subscribers (the renamed All Apps plan as of August 2025) receive 4,000 monthly generative credits and unlimited access to standard generation features. Standalone Firefly plans are also available: Firefly Standard at $9.99 per month provides 2,000 credits; Firefly Pro at $29.99 per month provides 7,000 credits; and Firefly Premium at $199.99 per month provides 50,000 credits. Photographers use Generative Fill in Photoshop to remove unwanted objects, extend image backgrounds, and swap scene elements without manual masking or cloning. Graphic designers use Generative Recolor in Illustrator to rapidly produce branded color variants of vector artwork for multi-market campaigns. Explore this category. Video editors use Generate Video in Premiere Pro and the Firefly web app to produce B-roll, motion graphic drafts, and concept visualizations alongside edited footage. Marketing teams use the Firefly web app to generate batch image variants for social media, advertising, and presentation assets. Content localization professionals use Translate Video and Translate Audio to produce multilingual versions of video content with lip-synced dubbed audio, reducing manual dubbing production time. Partner models from OpenAI, Google (Imagen and Veo), and Flux are available as additional generation options within the Firefly web app on eligible plans, providing model choice within the same interface. Adobe Firefly's commercially safe training data distinguishes it from most competing generative AI image tools, which makes it specifically valuable for agencies and enterprises that need to use generated content in commercial deliverables without licensing risk. Its deepest integration within Photoshop, Illustrator, and Premiere Pro means professional users can apply generative features directly within tools they already use for production work, without exporting to external platforms. The primary limitation is that monthly generative credit allocations on single-app and photography plans were reduced to 25 credits per month for new subscribers as of June 2025, which is insufficient for sustained generative workflows without upgrading to Creative Cloud Pro or purchasing a standalone Firefly plan. Premium features including video generation consume credits at rates significantly higher than standard image generation, meaning users with video-heavy workflows will exhaust credits quickly on lower-tier plans Explore more.