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Luma (formerly Dream Machine)

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Pricing: Free trial
Verified: Yes
Editor rating: 4.5/5
Updated: September 2026

Formerly Dream Machine, now simply Luma: a multi-model creative app built on Ray 3.2, which also runs Veo 3.1, Kling 3.0 and ElevenLabs audio. No free plan - paid tiers start at $25/month billed yearly.

Editor's take: “Ray 3.2 output quality is high; the platform is capable but no longer cheap” — Sohail Akhtar

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Verified by our team
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Pricing & free tier — last checked

How we checked: read directly from the vendor's own pricing page — source

Second confirmed product pivot after Clipto. Dream Machine no longer exists as a named product: lumalabs.ai/dream-machine returns HTTP 308 to lumalabs.ai/app, and none of the marketing pages we read still use the name. Our listing described a standalone 5-second clip generator with a substantial free allowance and a Pro plan priced in the twenties. No free plan is published, and Pro is $90 a month.

WhatWhat we foundStatus
Dream Machine product URLhttps://lumalabs.ai/dream-machine returns HTTP 308 Permanent Redirect to https://lumalabs.ai/app. Verified by header check, not by page content. Changed since last check
Product name"Dream Machine" appears on none of the pages read (homepage, /app, /ray). The app is now simply "Luma" at app.lumalabs.ai. Changed since last check
Current video modelRay 3.2, described by Luma as "our newest and most versatile video model". Confirmed
Clip durationText2video and image2video: 5 or 10 seconds. Modify Video: up to 20 seconds at 24fps, down to about 7 seconds at 60fps. Reframe: up to 12 seconds. Our listing said 5 seconds at 25fps; the fps figure was not published anywhere we could read and has been removed. Changed since last check
Maximum resolution1080p. Confirmed
Colour / exportNative 16-bit colour generated by the model, with EXR export in ACES2065-1 (AP0). Confirmed
AudioText2video and image2video generate without audio. Modify Video and Reframe preserve the source audio. Confirmed
Shot controlUp to 16 keyframes per clip; Expressive Facial Performance for up to 8 faces; motion transfer, character transformation, environment change, relighting and product swap. Confirmed
Third-party models in-appVeo 3.1, Kling 3.0, Kling Omni, Nano Banana, Nano Banana Pro, Seedream, Seedance 2.0, GPT Image 2, ElevenLabs Music v1, ElevenLabs SFX v2, ElevenLabs v3. Confirmed on two independent page reads before publishing. Confirmed
Free planNone published. The pricing page lists Plus, Pro, Ultra, Team and Enterprise only. Our listing claimed a "generous free tier" with daily generation limits. Changed since last check
Plus$30/month, or $25/month billed yearly ($300/year). 10,000 credits, Luma and third-party image/video models, guest edit access, commercial use. Confirmed
Pro$90/month, or $75/month billed yearly ($900/year). 40,000 credits, 4x Luma Agents usage. Our listing said "$29/month for 120 fast generations" - wrong by roughly 3x, and the cheapest paid tier is Plus, not Pro. Changed since last check
Ultra$300/month, or $250/month billed yearly ($3,000/year). 150,000 credits, 15x Luma Agents usage. Confirmed
Team / EnterpriseContact sales. Team adds team management and analytics; Enterprise adds commitments and custom fine-tuning. Confirmed
"Try for free" entry pointThe homepage carries "Try for free" and "Try Free" buttons into the app, but no credit allowance, clip limit or feature restriction is published for them. We did not create an account, so what the free entry point grants is unknown to us as well as unpublished. Vendor doesn't publish this
WatermarkingNot stated on any page read. Not asserted either way on our listing. Not yet checked by us
"No account required for initial generation"Removed. This was on our listing as a pro. Generation now runs in app.lumalabs.ai and we found nothing supporting anonymous access; rather than assert the opposite, the claim was simply dropped. Changed since last check

Editor verification notes

  • The slug and the brand term stay. The page holds 1,487 Bing impressions on "luma dream machine" and its variants at position 5-8. Searchers still use a name the vendor has retired, and Luma will never publish "Dream Machine is gone" - so the question currently has no good answer anywhere. That gap is the reason to keep and rewrite this page rather than demote it.
  • The outbound `url` was pointing at the 308ing /dream-machine path and now points at https://lumalabs.ai. A redirecting outbound URL is the cheapest staleness signal we have; it was the same tell that surfaced the Clipto pivot.
  • pricingType corrected from "free" to "free-trial", which removes the listing from /free. A tool whose cheapest plan is $25/month billed yearly does not belong on a page whose differentiator is verified free tiers.
  • The third-party model list was confirmed on two independent reads (/app and /dream-machine before its redirect resolved) rather than a single response, because a JS-heavy page summarised once is exactly where a hallucinated model name would enter.
  • This is desk research against the vendor site read on the stated date, not a first-party account test.
  • Prices are the USD figures shown to a logged-out visitor; regional pricing may differ.

Checked by the TheToolsVerse Verification Desk — by reading the vendor's own published pages, not by testing the product in an account. Luma (formerly Dream Machine) can change prices at any time without notice. The date above is the last time we looked; if it looks old, treat every figure here as unconfirmed and check Luma (formerly Dream Machine) directly before paying.

How we verify →

Editor's Verdict

Official Review
Start with the thing no other page will tell you: Dream Machine is not a product any more. Luma retired the name, lumalabs.ai/dream-machine returns a 308 redirect to the app, and nothing on the marketing site uses the term. What exists now is Luma, a multi-model creative canvas whose own video model is Ray 3.2, and which also runs Veo 3.1, Kling 3.0, Seedream, Nano Banana and ElevenLabs audio inside the same workspace - a genuinely useful position, because comparing three vendors on one prompt normally costs three subscriptions. Ray 3.2 itself is strong where it matters to professionals rather than to demos: native 16-bit colour with EXR export in ACES2065-1, up to 16 keyframes of shot control, Modify Video and Reframe for editing footage you already have. The honest caveats are that clips run 5 or 10 seconds at a 1080p ceiling, text-to-video output is silent while Veo 3 generates audio natively, and the free tier people remember is gone - the pricing page publishes no free plan and starts at $25 a month billed yearly. Judge Luma as a paid professional tool that happens to bundle its competitors, not as the free clip generator it used to be.
4.5 / 5.0
Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

  • Ray 3.2 generates in native 16-bit colour with EXR export in ACES2065-1, so output drops into a professional colour pipeline instead of arriving as a graded 8-bit MP4
  • One subscription reaches several vendors - Veo 3.1, Kling 3.0, Seedream, Nano Banana and ElevenLabs audio all run inside the same app alongside Luma's own model
  • Goes beyond generation into editing: Modify Video, Reframe for aspect ratios, relighting, product swapping and motion transfer between clips
  • Up to 16 keyframes per clip gives real shot control rather than one prompt and a roll of the dice
  • Expressive Facial Performance handles up to 8 faces in a shot, which most competitors will not attempt

Cons

Limitations

  • Dream Machine as a named product is gone - lumalabs.ai/dream-machine 308-redirects to the app, so every tutorial written for it now describes an interface that no longer exists
  • Text-to-video and image-to-video generate silently. Ray 3.2 produces no audio, where Veo 3 generates dialogue and effects natively
  • No free plan is published. The homepage says "Try for free" but the pricing page starts at $25/month billed yearly, and what the free entry point grants is never stated
  • Clips stay short - 5 or 10 seconds for text and image to video - and 1080p is the resolution ceiling
  • Credit cost varies by resolution and task, so the price of a given shot is not knowable before you run it

Pricing

PlanDetails
FreeNo free plan appears on Luma's pricing page. The homepage offers "Try for free" and "Try Free" buttons into the app, but the credits, duration or feature limits behind them are not published, and we did not create an account to establish them. Our earlier listing described a substantial free allowance with daily generation limits. That described Dream Machine, a product which no longer exists, and it does not describe what Luma offers today.
PaidPlus: $30/month, or $25/month billed yearly ($300/year) - 10,000 credits, Luma and third-party image and video models, edit access for guests, commercial use. Pro: $90/month, or $75/month billed yearly ($900/year) - 40,000 credits plus 4x usage with Luma Agents. Ultra: $300/month, or $250/month billed yearly ($3,000/year) - 150,000 credits plus 15x Agents usage. Team adds team management and analytics; Enterprise adds commitments and custom fine-tuning; both are contact-sales. Credits are consumed per generation at rates that vary by resolution and task.

No free plan is published. Paid tiers: Plus $30/month or $25/month billed yearly ($300/yr) with 10,000 credits and commercial use; Pro $90/month or $75/month billed yearly ($900/yr) with 40,000 credits; Ultra $300/month or $250/month billed yearly ($3,000/yr) with 150,000 credits. Team and Enterprise are quote-only. Luma advertises up to 20% off yearly billing. The homepage carries "Try for free" buttons but publishes no free allowance. Read from lumalabs.ai/pricing on 2026-09-06.

What is Luma (formerly Dream Machine)?

Quick Summary

Dream Machine no longer exists as a named product. Luma retired the name: lumalabs.ai/dream-machine now returns a 308 permanent redirect to lumalabs.ai/app, and the marketing site does not use the term anywhere. What replaced it is simply Luma, a multi-model creative app whose own video model is Ray 3.2, and which also runs third-party models including Veo 3.1, Kling 3.0, Seedream and ElevenLabs audio inside the same canvas. The free tier is gone too: Luma's pricing page publishes no free plan, and the cheapest paid tier is Plus at $30 a month, or $25 a month billed yearly. Checked against lumalabs.ai on 2026-09-06.

If you came looking for Dream Machine, it is worth saying plainly that the product under that name is gone. Luma retired it: lumalabs.ai/dream-machine now returns a 308 permanent redirect to lumalabs.ai/app, and no page on the marketing site uses the term any more. This is not a rebrand of a standalone clip generator into a new standalone clip generator - the shape of the product changed. What exists today is Luma, described by the company as a creative partner, working across image, video, audio and text on a single infinite canvas. Luma's own video model is Ray 3.2. It handles text-to-video and image-to-video at 5 or 10 seconds, with 1080p as the resolution ceiling, and adds a set of editing operations that matter more than the raw generation: Modify Video rewrites existing footage for up to 20 seconds at 24fps, Reframe converts aspect ratio for up to 12 seconds, and the model supports motion transfer between clips, character transformation, environment changes, relighting and product swapping. Shot control runs to 16 keyframes per clip, and Expressive Facial Performance covers up to 8 faces in a single shot. Try this alternative. The specification that separates it from the rest of the category is colour: Ray 3.2 generates native 16-bit colour and exports EXR in ACES2065-1, which means output can enter a professional grading pipeline rather than arriving pre-baked. One real limitation: text-to-video and image-to-video generate no audio at all. Modify Video and Reframe preserve whatever audio the source had, but a generated shot is silent, and that is a live disadvantage against Veo 3, which produces dialogue and effects natively. The second change is that Luma now runs other companies' models alongside its own. Inside the app you can reach Veo 3.1, Kling 3.0 and Kling Omni, Nano Banana and Nano Banana Pro, Seedream, Seedance 2.0, GPT Image 2, and ElevenLabs for music, sound effects and voice. That is a strong argument for the subscription in its own right, because comparing three video models on the same prompt would otherwise mean holding three separate accounts - and it partly answers the silent-video problem, since ElevenLabs audio is a step away rather than an export away Explore this category.
Read the full overview
Pricing is where expectations most need resetting. There is no free plan on Luma's pricing page. Plus is $30 a month, or $25 a month billed yearly ($300 a year), and carries 10,000 credits, access to Luma and third-party image and video models, guest edit access and commercial use rights. Pro is $90 a month, or $75 billed yearly ($900 a year), with 40,000 credits and four times the Luma Agents usage. Ultra is $300 a month, or $250 billed yearly ($3,000 a year), with 150,000 credits and fifteen times the Agents usage. Try this alternative. Team and Enterprise are quote-only. Luma advertises up to 20% off for yearly billing. The homepage does still carry "Try for free" buttons, and we are not going to pretend to know what they grant - no free allowance is published anywhere we could read, and we did not create an account to find out. Treat the free entry point as an unknown, rather than assuming it matches what Dream Machine used to offer Explore this category.

Associated Tags

dream machine ai, ray 3.2 luma, cinematic motion, image to video, realistic physics video, social media video ai

Key Features

Ray 3.2 text-to-video and image-to-video, 5 or 10 seconds
1080p maximum resolution
Native 16-bit colour with EXR export in ACES2065-1
Modify Video: rewrite existing footage up to 20 seconds
Reframe: aspect-ratio conversion up to 12 seconds
Up to 16 keyframes per clip
Expressive Facial Performance for up to 8 faces
Motion transfer, relighting, product swap, environment change
Third-party models in-app: Veo 3.1, Kling 3.0, Seedream, Nano Banana, GPT Image 2
ElevenLabs music, sound effects and voice in the same canvas
Infinite canvas across image, video, audio and text
API access to Ray
Real Use Cases

How professionals leverage Luma Dream Machine - Now Luma, Powered by Ray 3.2

Discover practical workflows and real-world scenarios where Luma (formerly Dream Machine) delivers key solutions.

01

Generate cinematic B-roll clips from text descriptions for social media and short-form content

02

Animate still images into short video sequences for product visualisation or creative campaigns

03

Prototype video concepts for director reference or pre-visualisation before production

04

Deliver 16-bit EXR frames into an ACES colour pipeline where an 8-bit MP4 would not survive grading

05

Reframe an existing landscape edit to vertical without recomposing it by hand

06

Compare Ray 3.2, Veo 3.1 and Kling 3.0 output on the same prompt without holding three subscriptions

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Frequently Asked Questions

Is Luma Dream Machine still available?
Not under that name. Luma retired it - lumalabs.ai/dream-machine now returns a 308 permanent redirect to lumalabs.ai/app, and no page on Luma's marketing site uses the term any more. The capability did not disappear; it was folded into Luma, a broader creative app whose video model is Ray 3.2. If you are following a Dream Machine tutorial, expect the interface it describes to be gone. We verified the redirect on 2026-09-06.
Is Luma Dream Machine free?
There is no free plan on Luma's pricing page. The cheapest paid tier is Plus at $30 a month, or $25 a month billed yearly. Luma's homepage does still show "Try for free" buttons into the app, but no free credit allowance, clip limit or feature restriction is published anywhere we could read, and we did not create an account to test it - so we cannot tell you what that free entry point gives you. What we can say is that the standing free tier Dream Machine was known for is not documented any more.
How much does Luma cost?
Plus is $30/month, or $25/month billed yearly ($300 a year), with 10,000 credits, access to Luma and third-party image and video models, guest edit access and commercial use rights. Pro is $90/month, or $75/month billed yearly ($900 a year), with 40,000 credits and 4x Luma Agents usage. Ultra is $300/month, or $250/month billed yearly ($3,000 a year), with 150,000 credits and 15x Agents usage. Team and Enterprise are contact-sales. Luma advertises up to 20% off for annual billing.
How long can Ray 3.2 clips be?
Text-to-video and image-to-video produce 5 or 10 second clips. The editing modes run longer: Modify Video handles up to 20 seconds at 24fps, dropping to about 7 seconds at 60fps, and Reframe handles up to 12 seconds. The resolution ceiling across all of them is 1080p.
Does Luma generate video with audio?
Not from a prompt. Ray 3.2 text-to-video and image-to-video generate silently. Modify Video and Reframe preserve whatever audio the source clip already had. This is a real gap against Veo 3, which generates dialogue and sound effects natively - though Luma partly closes it by running ElevenLabs music, sound effects and voice inside the same app, so adding audio is a step rather than an export.
Which other AI models can you use inside Luma?
Luma runs third-party models alongside Ray: Veo 3.1, Kling 3.0 and Kling Omni, Nano Banana and Nano Banana Pro, Seedream, Seedance 2.0, GPT Image 2, and ElevenLabs Music, SFX and v3 for audio. This is the strongest practical argument for the subscription, since running the same prompt through three video models would otherwise mean three separate accounts.
What is Modify Video in Ray 3.2?
Modify Video edits footage you already have rather than generating from nothing - motion transfer between subjects and scenes, character transformation, environment changes, relighting and product swapping. It runs up to 20 seconds at 24fps and preserves the original audio, which makes it the more practical half of the model for anyone working with existing material.
Can Luma output go into a professional colour pipeline?
Yes, and this is unusual in the category. Ray 3.2 generates native 16-bit colour and exports EXR in ACES2065-1 (AP0), so a shot arrives as gradeable data rather than a baked 8-bit file. If you are cutting AI footage into material shot on camera, that is the difference between a clip you can match and one you cannot.