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Shopify Magic is Shopify's built-in AI tool suite for generating product descriptions, emails, and customer support content.
Editor's take: “AI content creation tool for marketers and creators” — Sohail Akhtar
Category
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Paid | Shopify Magic is included with all Shopify plans. India pricing: Basic ₹1,499/month, Grow ₹5,599/month, Advanced ₹22,680/month, Plus from ₹1,75,000/month. A free trial is available before committing to a paid plan. Regional pricing varies — merchants should check the Shopify website for local rates. |
Shopify Magic is included with all standard Shopify subscriptions at no additional fee. In India, Shopify plans are priced at ₹1,499 per month for Basic, ₹5,599 per month for Grow, ₹22,680 per month for Advanced, and from ₹1,75,000 per month for Plus. All plans include a free trial period. Pricing varies by region.
Quick Summary
Shopify Magic is a collection of AI features built natively into the Shopify platform that automates content creation tasks including product descriptions, marketing emails, blog posts, and customer support replies for online store operators. It is designed for Shopify merchants of all sizes who want to reduce time spent on repetitive content work without leaving the Shopify Admin environment. Because Shopify Magic is integrated with the merchant's catalog and store data, its suggestions are contextually relevant to the specific products, brand, and customers in each store.
Associated Tags
ecommerce ai tools, product description generator, shopify ai assistant, email marketing ai, customer support automation
Who should use Shopify Magic?
Discover practical workflows and real-world scenarios where Shopify Magic delivers key solutions.
A Shopify merchant launching 50 new products uses Shopify Magic to generate initial product descriptions for each SKU from attribute inputs, reducing copywriting time significantly before editing for brand accuracy.
A small e-commerce team uses Shopify Magic to draft promotional email content for a seasonal sale campaign, starting from a short prompt and editing the output for final tone and offer details before sending.
A solo operator uses Shopify Magic's customer support reply suggestions to respond to common order inquiry messages faster during high-volume promotional periods without hiring additional support staff.
A store owner uses Shopify Magic to generate SEO-informed product titles and descriptions for a new product category, improving search discoverability without separately engaging an SEO copywriter.
A Shopify merchant uses AI-assisted blog post drafting to maintain a content schedule for their store's editorial section, using generated outlines and drafts as a starting point for final review and publication.
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