Pricing: Freemium
Verified: Yes
Rating: 4.1/5
MailerLite is an email marketing platform with newsletter automation, landing pages, and AI writing tools for small businesses and creators.
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Pricing
Free plan supports up to 500 subscribers at no cost with core email features. Growing Business plan starts at $9 per month billed annually ($108 per year) for up to 500 subscribers, scaling in price with list size, and includes unlimited templates, dynamic emails, multivariate testing, unlimited landing pages, and digital product selling. Advanced plan starts at $18 per month billed annually ($216 per year) for up to 500 subscribers and adds smart sending, Facebook integration, custom HTML editor, enhanced automations, promotion pop-ups, and an AI writing assistant. Both paid plans offer a 14-day free trial. Pricing scales with subscriber count above the 500-subscriber base.
| Plan | Details |
|---|---|
| Free | Free plan at $0: up to 500 subscribers, drag-and-drop email editor, automation workflows, landing pages (limited), and basic analytics. |
| Paid | Growing Business: from $9/month billed annually ($10/month billed monthly) for up to 500 subscribers — unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, unlimited landing pages and websites, digital product selling, unsubscribe page builder, 3 user seats, 24/7 email support. Advanced: from $18/month billed annually ($20/month billed monthly) for up to 500 subscribers — everything in Growing Business plus smart sending, Facebook integration, custom HTML editor, enhanced automations, promotion pop-ups, AI writing assistant, preference center, unlimited user seats, 24/7 live chat and email support. 14-day free trial available on all paid plans. Pricing scales with subscriber count. |
What is MailerLite?
Quick Summary
MailerLite is an email marketing platform that provides newsletter creation, marketing automation, landing page building, and campaign analytics through a drag-and-drop editor accessible to users without technical backgrounds. It is designed for small businesses, independent creators, freelancers, and digital product sellers who need a reliable, feature-complete email marketing tool without enterprise-level pricing. The platform operates on a freemium model with a permanent free plan supporting up to 500 subscribers, and paid tiers that scale with list size and add automation depth, multivariate testing, and an AI writing assistant.
MailerLite is an email marketing platform that combines a visual drag-and-drop editor, automation workflows, audience segmentation, A/B testing, and a landing page builder into a single tool accessible through a browser-based interface. Users design email campaigns using a block-based editor, build automated sequences triggered by subscriber actions, and track performance through click maps, open rate trends, and revenue attribution for e-commerce integrations. The platform integrates natively with Shopify, WooCommerce, and WordPress, and connects to broader tool stacks via Zapier. It is GDPR compliant and supports double opt-in for list hygiene. MailerLite is used by individual newsletter writers growing subscriber lists, small e-commerce businesses running abandoned cart and post-purchase sequences, content creators selling digital products, and marketing teams at small businesses managing regular promotional sends. A standard workflow involves importing or growing a subscriber list, designing a campaign or automation sequence, segmenting recipients by behavior or list source, and reviewing send performance in the analytics dashboard. The free plan supports up to 500 subscribers with core features at no cost. See similar solutions. Growing Business starts at $9 per month billed annually ($108 per year) for up to 500 subscribers and adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, unlimited landing pages, and digital product selling. Advanced starts at $18 per month billed annually ($216 per year) for up to 500 subscribers and adds smart sending, Facebook integration, a custom HTML editor, enhanced automations, promotion pop-ups, and an AI writing assistant. All paid plans include a 14-day free trial. MailerLite provides a well-rounded email marketing feature set at pricing that is competitive for lists under 25,000 subscribers, making it a practical choice for users who have outgrown basic free tools but do not need enterprise-scale sending infrastructure. The free plan is capped at 500 subscribers rather than the 1,000 commonly cited in older references, and users approaching or exceeding that threshold will need to upgrade. Advanced features including the AI writing assistant, smart sending, and enhanced automations are gated to the Advanced plan rather than Growing Business Read our guide.
Associated Tags
email marketing platform, newsletter automation, audience segmentation, email ab testing, landing page builder
Key Features
Drag-and-drop email campaign editor
Marketing automation workflow builder
AI writing assistant for email copy (Advanced)
Multivariate and A/B testing
Landing page and website builder
Digital product selling with payment collection
Shopify and WooCommerce integration
Real Use Cases
How professionals leverage MailerLite – Email Marketing Platform with Automation and AI Writing Tools
- A newsletter creator uses MailerLite's free plan to manage a growing subscriber list up to 500 contacts, designing branded email issues with the drag-and-drop editor and tracking open and click performance per send.
- A Shopify store owner connects MailerLite to their store and builds an automated abandoned cart recovery sequence that sends a timed follow-up email to shoppers who leave without completing a purchase.
- A digital product creator uses MailerLite's Growing Business plan to sell a PDF course directly through the platform, collecting payments and triggering automated delivery emails without a separate e-commerce tool.
- A small marketing team uses the Advanced plan's multivariate testing feature to evaluate multiple subject line and preview text combinations simultaneously, using performance data to inform future campaign decisions.
- A content creator launching a new project uses MailerLite's landing page builder to build a subscription capture page, integrate it with an automated welcome sequence, and begin growing their list before the main site is complete.
Editor's Verdict
Official ReviewMailerLite is a well-balanced email marketing platform for small businesses and creators who need automation, landing pages, and e-commerce integrations at a price that scales reasonably with list size, with a free plan available up to 500 subscribers and paid plans from $9 per month billed annually. Users who need the AI writing assistant or advanced automations will require the Advanced plan starting at $18 per month billed annually.
4.1 / 5.0
Editor RatingReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- The permanent free plan with up to 500 subscribers and core automation features allows individuals and early-stage businesses to build and operate a functional email program without an immediate paid commitment.
- Growing Business and Advanced plan pricing is competitive for small list sizes, with the growing business tier covering most standard email marketing needs including unlimited templates, landing pages, and digital product selling at $9 per month billed annually.
- Native integrations with Shopify, WooCommerce, and WordPress combined with e-commerce automation features including abandoned cart sequences allow online store operators to run targeted email workflows directly connected to purchase behavior.
Cons
Limitations
- The free plan is capped at 500 subscribers, which is lower than some competing platforms, meaning users with lists that grow quickly will reach the paid plan threshold earlier than expected.
- The AI writing assistant and enhanced automation features are gated to the Advanced plan starting at $18 per month billed annually, requiring an upgrade beyond the entry-level Growing Business tier for users who specifically need these capabilities.
Target Audience
Who should use MailerLite?
Independent newsletter writers and content creators building and monetizing subscriber listsSmall e-commerce businesses running automated post-purchase and cart recovery email sequencesFreelancers and consultants managing regular client-facing email communicationsDigital product creators who need email delivery, payment collection, and automation in one platformSmall marketing teams that need A/B testing and segmentation without enterprise pricing
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Frequently Asked Questions
What is MailerLite?
MailerLite is an email marketing platform that provides newsletter creation, marketing automation, landing page building, and analytics for small businesses, creators, and digital product sellers.
How much does MailerLite cost?
MailerLite offers a free plan for up to 500 subscribers. Growing Business starts at $9 per month billed annually for up to 500 subscribers. Advanced starts at $18 per month billed annually for up to 500 subscribers. Both paid plans include a 14-day free trial.
What is included in the MailerLite free plan?
The free plan supports up to 500 subscribers and includes the drag-and-drop editor, automation workflows, basic landing pages, and send performance analytics.
Does MailerLite integrate with Shopify?
Yes. MailerLite integrates natively with Shopify and WooCommerce, enabling automated email sequences including abandoned cart recovery and post-purchase follow-ups triggered by store activity.
Which MailerLite plan includes the AI writing assistant?
The AI writing assistant is included in the Advanced plan, which starts at $18 per month billed annually. It is not available on the free plan or the Growing Business plan.