MailerLite is an email marketing platform with newsletter automation, landing pages, and AI writing tools for small businesses and creators.
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Editor's Verdict
Official ReviewReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- The permanent free plan with up to 500 subscribers and core automation features allows individuals and early-stage businesses to build and operate a functional email program without an immediate paid commitment.
- Growing Business and Advanced plan pricing is competitive for small list sizes, with the growing business tier covering most standard email marketing needs including unlimited templates, landing pages, and digital product selling at $9 per month billed annually.
- Native integrations with Shopify, WooCommerce, and WordPress combined with e-commerce automation features including abandoned cart sequences allow online store operators to run targeted email workflows directly connected to purchase behavior.
Cons
Limitations
- The free plan is capped at 500 subscribers, which is lower than some competing platforms, meaning users with lists that grow quickly will reach the paid plan threshold earlier than expected.
- The AI writing assistant and enhanced automation features are gated to the Advanced plan starting at $18 per month billed annually, requiring an upgrade beyond the entry-level Growing Business tier for users who specifically need these capabilities.
Pricing
| Plan | Details |
|---|---|
| Free | Free plan at $0: up to 500 subscribers, drag-and-drop email editor, automation workflows, landing pages (limited), and basic analytics. |
| Paid | Growing Business: from $9/month billed annually ($10/month billed monthly) for up to 500 subscribers — unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, unlimited landing pages and websites, digital product selling, unsubscribe page builder, 3 user seats, 24/7 email support. Advanced: from $18/month billed annually ($20/month billed monthly) for up to 500 subscribers — everything in Growing Business plus smart sending, Facebook integration, custom HTML editor, enhanced automations, promotion pop-ups, AI writing assistant, preference center, unlimited user seats, 24/7 live chat and email support. 14-day free trial available on all paid plans. Pricing scales with subscriber count. |
Free plan supports up to 500 subscribers at no cost with core email features. Growing Business plan starts at $9 per month billed annually ($108 per year) for up to 500 subscribers, scaling in price with list size, and includes unlimited templates, dynamic emails, multivariate testing, unlimited landing pages, and digital product selling. Advanced plan starts at $18 per month billed annually ($216 per year) for up to 500 subscribers and adds smart sending, Facebook integration, custom HTML editor, enhanced automations, promotion pop-ups, and an AI writing assistant. Both paid plans offer a 14-day free trial. Pricing scales with subscriber count above the 500-subscriber base.
What is MailerLite?
Quick Summary
MailerLite is an email marketing platform that provides newsletter creation, marketing automation, landing page building, and campaign analytics through a drag-and-drop editor accessible to users without technical backgrounds. It is designed for small businesses, independent creators, freelancers, and digital product sellers who need a reliable, feature-complete email marketing tool without enterprise-level pricing. The platform operates on a freemium model with a permanent free plan supporting up to 500 subscribers, and paid tiers that scale with list size and add automation depth, multivariate testing, and an AI writing assistant.
Read the full overviewShow less
Associated Tags
email marketing platform, newsletter automation, audience segmentation, email ab testing, landing page builder
Key Features
Target Audience
Who should use MailerLite?
How professionals leverage MailerLite – Email Marketing Platform with Automation and AI Writing Tools
Discover practical workflows and real-world scenarios where MailerLite delivers key solutions.
A newsletter creator uses MailerLite's free plan to manage a growing subscriber list up to 500 contacts, designing branded email issues with the drag-and-drop editor and tracking open and click performance per send.
A Shopify store owner connects MailerLite to their store and builds an automated abandoned cart recovery sequence that sends a timed follow-up email to shoppers who leave without completing a purchase.
A digital product creator uses MailerLite's Growing Business plan to sell a PDF course directly through the platform, collecting payments and triggering automated delivery emails without a separate e-commerce tool.
A small marketing team uses the Advanced plan's multivariate testing feature to evaluate multiple subject line and preview text combinations simultaneously, using performance data to inform future campaign decisions.
A content creator launching a new project uses MailerLite's landing page builder to build a subscription capture page, integrate it with an automated welcome sequence, and begin growing their list before the main site is complete.
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