Pricing: Freemium
Editor rating: 4.1/5
Updated: October 2026
MailerLite is an email marketing platform with newsletter automation, landing pages, and AI writing tools for small businesses and creators.
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Category
Editor-selected listing
Independent & reader-supported
Editor's Verdict
Official ReviewMailerLite is a well-balanced email marketing platform for small businesses and creators who need automation, landing pages, and e-commerce integrations at a price that scales reasonably with list size, with a free plan for up to 250 subscribers and paid plans from $10.80 per month billed yearly. Teams that need unlimited automations, unlimited sending or more than 3 seats will need Power, from $22.50 per month billed yearly.
4.1 / 5.0
Editor RatingReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- The permanent free plan with up to 250 subscribers, 2,500 emails a month and up to 3 active automations allows individuals and early-stage businesses to build and operate a functional email program without an immediate paid commitment.
- Paid pricing is competitive for small list sizes: Comfort covers most email marketing needs, including unlimited templates, multivariate testing and the AI writing assistant, from $12 a month ($10.80 billed yearly) for up to 500 subscribers.
- Native integrations with Shopify, WooCommerce, and WordPress combined with e-commerce automation features including abandoned cart sequences allow online store operators to run targeted email workflows directly connected to purchase behavior.
Cons
Limitations
- The free plan is capped at 250 subscribers and 2,500 emails a month, so a list that grows quickly reaches the paid threshold early, and Comfort's sending is capped at 10 times the top of its subscriber tier; only Power has unlimited sending, under a fair use policy.
- Comfort is limited to 50 automations, 10 forms and 3 user seats; unlimited automations, forms and seats, live chat support and multiple automation triggers need Power, from $25 a month ($22.50 billed yearly).
Pricing
| Plan | Details |
|---|---|
| Free | Free – up to 250 subscribers, 2,500 emails a month, 2 seats, 3 active automations, MailerLite branding |
| Comfort | Comfort – from $12/month billed monthly, or $10.80/month billed yearly (rendered page, read 14 September 2026) – full toolset for solopreneurs and small teams, scales with list size |
| Power | Power – from $25/month billed monthly, or $22.50/month billed yearly (rendered page, read 14 September 2026) – higher sending and usage limits for frequent senders and teams |
| Enterprise | Enterprise – custom, 200,000+ subscribers |
MailerLite has a free plan for up to 250 subscribers and 2,500 emails a month (confirmed on its pricing page on 24 October 2026). Its pricing page renders client-side; read through a rendering fetch on 14 September 2026 and again on 24 October 2026, it listed Comfort from $12 per month billed monthly or $10.80 per month billed yearly, and Power from $25 per month billed monthly or $22.50 billed yearly, both at the smallest list size and rising with subscribers, plus an Enterprise tier for 200,000+ subscribers on request. Every paid plan gets the full feature set; you pay more only for a bigger list or more sending. The page states prices may be subject to tax.
What is MailerLite?
Quick Summary
MailerLite is an email marketing platform that provides newsletter creation, marketing automation, landing page building, and campaign analytics through a drag-and-drop editor accessible to users without technical backgrounds. It is designed for small businesses, independent creators, freelancers, and digital product sellers who need a reliable, feature-complete email marketing tool without enterprise-level pricing. The platform operates on a freemium model with a permanent free plan for up to 250 subscribers and 2,500 emails a month, and two paid plans, Comfort and Power, that scale with list size and add automation depth, multivariate testing, and an AI writing assistant.
MailerLite is an email marketing platform that combines a visual drag-and-drop editor, automation workflows, audience segmentation, A/B testing, and a landing page builder into a single tool accessible through a browser-based interface. Users design email campaigns using a block-based editor, build automated sequences triggered by subscriber actions, and track performance through click maps, open rate trends, and revenue attribution for e-commerce integrations. The platform integrates natively with Shopify, WooCommerce, and WordPress, and connects to broader tool stacks via Zapier. It is GDPR compliant and supports double opt-in for list hygiene. MailerLite is used by individual newsletter writers growing subscriber lists, small e-commerce businesses running abandoned cart and post-purchase sequences, content creators selling digital products, and marketing teams at small businesses managing regular promotional sends. See similar solutions. A standard workflow involves importing or growing a subscriber list, designing a campaign or automation sequence, segmenting recipients by behavior or list source, and reviewing send performance in the analytics dashboard. The free plan supports up to 250 subscribers and 2,500 emails a month at no cost. Comfort starts at $12 per month, or $10.80 billed yearly, for up to 500 subscribers and adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, the AI writing assistant and smart sending, with monthly sending capped at 10 times the top of the subscriber tier. Power starts at $25 per month, or $22.50 billed yearly, and adds unlimited monthly emails under a fair use policy, unlimited automations, forms, sites and user seats, multiple automation triggers and live chat support. MailerLite offers a 14-day free trial with no credit card Read our guide.
Read the full overviewShow less
MailerLite provides a well-rounded email marketing feature set at pricing that is competitive for lists under 25,000 subscribers, making it a practical choice for users who have outgrown basic free tools but do not need enterprise-scale sending infrastructure. The free plan is capped at 250 subscribers, lower than the 500 or 1,000 still cited in older comparisons, and users approaching that threshold will need to upgrade. See similar solutions. Comfort already includes the AI writing assistant and smart sending; Power is the plan for unlimited sending, unlimited automations and larger teams Read our guide.
Associated Tags
email marketing platform, newsletter automation, audience segmentation, email ab testing, landing page builder
Key Features
Drag-and-drop email campaign editor
Marketing automation workflow builder
AI writing assistant for email copy (Comfort and Power)
Multivariate and A/B testing
Landing page and website builder
Digital product selling with payment collection
Shopify and WooCommerce integration
Target Audience
Who should use MailerLite?
Independent newsletter writers and content creators building and monetizing subscriber listsSmall e-commerce businesses running automated post-purchase and cart recovery email sequencesFreelancers and consultants managing regular client-facing email communicationsDigital product creators who need email delivery, payment collection, and automation in one platformSmall marketing teams that need A/B testing and segmentation without enterprise pricing
Real Use Cases
How professionals leverage MailerLite – Email Marketing Platform with Automation and AI Writing Tools
Discover practical workflows and real-world scenarios where MailerLite delivers key solutions.
01
A newsletter creator uses MailerLite's free plan to manage a growing subscriber list of up to 250 subscribers, designing branded email issues with the drag-and-drop editor and tracking open and click performance per send.
02
A Shopify store owner connects MailerLite to their store and builds an automated abandoned cart recovery sequence that sends a timed follow-up email to shoppers who leave without completing a purchase.
03
A digital product creator uses MailerLite's Comfort plan to sell a PDF course directly through the platform, collecting payments and triggering automated delivery emails without a separate e-commerce tool.
04
A small marketing team uses the Comfort plan's multivariate testing feature to evaluate multiple subject line and preview text combinations simultaneously, using performance data to inform future campaign decisions.
05
A content creator launching a new project uses MailerLite's landing page builder to build a subscription capture page, integrate it with an automated welcome sequence, and begin growing their list before the main site is complete.
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Frequently Asked Questions
What is MailerLite?
MailerLite is an email marketing platform that provides newsletter creation, marketing automation, landing page building, and analytics for small businesses, creators, and digital product sellers.
How much does MailerLite cost?
MailerLite offers a free plan for up to 250 subscribers and 2,500 emails a month. For up to 500 subscribers, Comfort costs $12 a month billed monthly or $10.80 billed yearly, and Power $25 or $22.50, with prices rising with list size. MailerLite offers a 14-day free trial with no credit card.
What is included in the MailerLite free plan?
The free plan supports up to 250 subscribers, 2,500 emails a month and 2 user seats, and includes campaigns, up to 3 active automations, one website and one landing page, signup forms, and all three email editors.
Does MailerLite integrate with Shopify?
Yes. MailerLite integrates natively with Shopify and WooCommerce, enabling automated email sequences including abandoned cart recovery and post-purchase follow-ups triggered by store activity.
Which MailerLite plan includes the AI writing assistant?
MailerLite's pricing page lists the AI writing assistant in the Comfort plan, from $12 a month ($10.80 billed yearly), and in Power. It is not part of the free plan.