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Mailchimp is an email and SMS marketing platform with AI content tools, automation, and native ecommerce integrations for growing businesses.
Editor's take: “Veteran email marketing with solid AI send-time features” — Sohail Akhtar
Category
Reviewed by Sohail Akhtar
Lead Editor & Founder
What we like
Limitations
| Plan | Details |
|---|---|
| Free | Free plan: up to 250 contacts and 500 sends a month (250 a day), 1 seat, no automation flows, Mailchimp branding on emails, and email support for the first 30 days. |
| Paid | Essentials (listed from $13/month, priced from 500 contacts, up to 50,000): 3 seats, automation flows of up to 4 steps, sends 10x the contact limit. Standard (listed from $20/month, up to 100,000 contacts): 5 seats, up to 200 flows, generative AI features, sends 12x. Premium (from 10,000 contacts): unlimited seats, phone and priority support, sends 15x. Pricing scales with contact count. SMS is an add-on on paid plans in select countries. |
Free plan: up to 250 contacts and 500 email sends a month (no more than 250 a day), with no automation flows. Essentials and Standard are priced from 500 contacts and Premium from 10,000, and each paid plan's monthly sends are 10, 12 or 15 times its contact limit. Mailchimp's own comparison page lists Essentials from $13 a month and Standard from $20, and its plan table prices Essentials at 50,000 contacts at $385 a month and Standard at 100,000 contacts at $800. On 24 October 2026 the pricing page offered 50% off paid plans for the first 12 months. Overages are billed automatically on paid plans; on the free plan, sending pauses.
Quick Summary
Mailchimp is an email and SMS marketing platform that helps businesses build, automate, and analyze marketing campaigns with AI-assisted tools for content generation, audience segmentation, and send time optimization. It is designed for small to mid-sized businesses, ecommerce operators, and marketing teams who need to manage subscriber communications and automated customer journeys from a single platform. Mailchimp offers a free plan for up to 250 contacts and 500 email sends a month, with paid tiers adding automation flows, AI features, and SMS as an add-on.
Associated Tags
email marketing automation, SMS marketing, customer journey automation, predictive audience segmentation, ecommerce email marketing, AI content optimization
Who should use Mailchimp?
Discover practical workflows and real-world scenarios where Mailchimp delivers key solutions.
Setting up an automated abandoned cart email sequence that triggers when a Shopify customer leaves items in their cart without completing the purchase
Building a post-purchase follow-up journey that sends a review request 7 days after order delivery, followed by a product recommendation email 14 days later
Using predictive segmentation to identify high-value subscribers likely to purchase again and targeting them with an exclusive promotional campaign
Generating email copy variations using Mailchimp's AI content tool and running an A/B test to identify which subject line drives higher open rates before sending to the full list
Managing a weekly newsletter for a small business, using the free plan for up to 250 contacts without a paid subscription
Running a re-engagement SMS campaign for subscribers who have not opened email communications in the past 90 days
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