Pricing: Freemium
Editor rating: 4.3/5
Updated: September 2026
Iconosquare provides social media analytics, post scheduling, competitor tracking, and AI caption tools for brands and agencies across seven major platforms.
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Editor-selected listing
Independent & reader-supported
Pricing & free tier — last checked
How we checked: read directly from the vendor's own pricing page — source
First check. Four defects in one field. We published Launch at $33, Scale at $69 and Excel at $116 per month. Those three figures are the EURO column relabelled as dollars; the top tier is called Custom, not Excel; the Starter tier was omitted entirely so our paid floor was too high; and the free tier has published caps we had described only as 'limited features'.
| What | What we found | Status |
|---|---|---|
| Free | EUR 0 a month, a standing plan rather than an expiring trial: 2 social profiles, 1 user, 10 posts a month per profile. A separate 14-day trial of the paid features needs no card. | Confirmed |
| Launch | EUR 33 or $39 per month on annual billing. 4 social profiles, 1 user, 100 posts a month.The rendered page and Iconosquare's structured data agree on this tier exactly, in both currencies. | Confirmed |
| Scale | EUR 69 or $79 per month on annual billing. 4 profiles, 3 users, unlimited posts, competitor tracking.Also agreed exactly across both sources. | Confirmed |
| Starter | Exists, and sits below Launch: 3 social profiles, 1 user, 30 posts a month. We give no single price — the rendered page says from EUR 15 and the structured data says EUR 9 / $10, and they do not reconcile. | Confirmed |
| Custom | Roughly EUR 116 to EUR 119, or $139. 5 or more profiles, 1 or more users, unlimited posts, white-label reporting. Rendered page says EUR 119, structured data says EUR 116, so we publish the range rather than false precision. | Confirmed |
| 'Excel at $116 per month' | Withdrawn. Iconosquare sells no plan called Excel; the tier is Custom, and $116 was the euro figure.Third fabricated or stale tier name in two days, after GravityWrite's 'Starter' and Wrizzle's 'Pro'. What made this one diagnosable rather than a guess is that all three of our figures were off by exactly the EUR/USD pair — a systematic mislabel, not three coincidental errors. | Changed since last check |
| Which currency is 'the' price | Not resolved, deliberately. Iconosquare prices by locale and publishes both columns, so the listing now names the currency on every figure and tells the reader to check which one they are shown.Our outbound link is a try.iconosquare.com campaign URL, which was the obvious confound. It serves a byte-identical page (529,321 bytes both), so campaign pricing is not the explanation. | Not yet checked by us |
Checked by the TheToolsVerse Verification Desk — by reading the vendor's own published pages, not by testing the product in an account. Iconosquare can change prices at any time without notice. The date above is the last time we looked; if it looks old, treat every figure here as unconfirmed and check Iconosquare directly before paying.
How we verify →Editor's Verdict
Official ReviewIconosquare is well positioned for social media managers and agencies that need detailed cross-platform analytics, competitor benchmarking, and structured reporting beyond what native social platform tools provide, with scheduling and AI content tools included in the same platform. Teams with straightforward scheduling needs and minimal analytics requirements should evaluate whether the feature depth justifies the subscription cost relative to simpler alternatives.
4.3 / 5.0
Editor RatingReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- Cross-platform analytics covering seven social networks in one dashboard reduces the need to manually compile data from individual platform native insights tools for reporting
- Competitor tracking with comparable performance metrics provides contextual benchmarking that individual platform analytics do not offer natively
- Long-term data retention allows teams to analyze trends and seasonal performance patterns beyond the limited rolling windows typically available in native social platform analytics
Cons
Limitations
- Teams whose primary requirement is basic post scheduling without in-depth analytics may find Iconosquare's pricing premium over simpler scheduling-only tools difficult to justify
- White-label reporting and some advanced analytics features are restricted to higher-tier plans, meaning agencies on lower tiers cannot offer fully branded reports to clients without upgrading
Pricing
| Plan | Details |
|---|---|
| Free | €0 a month, and it is a standing free plan rather than an expiring trial: 2 social profiles, 1 user and 10 posts a month per profile. A separate 14-day trial of the paid features needs no card. Read from iconosquare.com/plans-and-pricing, 9 September 2026. |
| Paid | All quoted per month on annual billing, and the amount depends on the currency you are shown. Starter — 3 social profiles, 1 user, 30 posts a month; the cheapest paid tier, which this table used to leave out. Launch — €33 or $39, 4 profiles, 1 user, 100 posts a month. Scale — €69 or $79, 4 profiles, 3 users, unlimited posts, competitor tracking. Custom — about €116 to €119 or $139, 5 or more profiles and 1 or more users, unlimited posts; this is the tier we previously called Excel, which is not a name Iconosquare uses. We quote Launch and Scale precisely because the rendered page and Iconosquare's structured data agree on them exactly; on Starter and Custom the two sources differ, so we give a range instead of a false precision. |
Iconosquare has a genuinely free plan, not just a trial: €0 a month for 2 social profiles, 1 user and 10 posts a month per profile. Above it sit Starter, Launch, Scale and Custom, all quoted per month billed yearly, and there is a 14-day trial with no card required. On price, read the currency carefully. Iconosquare prices by locale and publishes both columns: Launch is €33 or $39, Scale is €69 or $79, and the top tier is around €116 to €119 or $139. This page previously printed 33, 69 and 116 with dollar signs — those are the euro figures, so we were understating the dollar price. It also named the top tier Excel, which is not a plan Iconosquare sells; it is called Custom. And it omitted Starter, the cheapest paid tier, which made the paid floor look higher than it is. Read from iconosquare.com/plans-and-pricing on 9 September 2026.
What is Iconosquare?
Quick Summary
Iconosquare is a social media analytics and management platform that helps brands, marketers, and agencies track performance, schedule content, and generate reports across Instagram, Facebook, TikTok, LinkedIn, X, YouTube, and Pinterest. It is designed for teams that rely on performance data to guide content strategy and need centralized scheduling, competitor tracking, and analytics across multiple accounts. Iconosquare runs a standing free plan for 2 social profiles alongside four paid tiers — Starter, Launch, Scale and Custom — all quoted per month on annual billing, with the amount depending on the currency you are shown: Launch is €33 or $39.
Iconosquare is a social media analytics and management platform that gives teams a centralized environment for tracking engagement, scheduling content, monitoring competitors, and generating performance reports across seven social networks: Instagram, Facebook, TikTok, LinkedIn, X, YouTube, and Pinterest. The analytics layer provides metrics covering follower growth, engagement rates, reach, content performance, best posting times, and audience demographics, with long-term data retention allowing teams to analyze trends across extended time periods rather than limited rolling windows. Competitor tracking functionality enables teams to benchmark their own performance against defined competitor accounts on the same metrics, providing context for strategy adjustments. A unified inbox consolidates incoming social interactions including comments and messages from connected accounts into a single stream for response management. Explore this option. AI-powered caption writing and content ideation tools assist with post creation, and scheduling tools allow content to be planned and queued in advance across multiple accounts with team approval workflows governing the publishing process. Iconosquare is used by social media managers at brands who need detailed per-channel performance reporting beyond the native insights provided by each platform, by agencies managing multiple client social accounts who need separate account access, customizable reports, and white-label presentation options, and by content strategists using posting time recommendations and engagement data to refine publishing cadence and content mix. A typical agency workflow involves connecting client social profiles, configuring a custom performance dashboard, scheduling content through an approval workflow involving the client, and exporting white-labeled reports that present the client's growth and engagement data in a structured format Browse related picks.
Read the full overviewShow less
Iconosquare runs a standing free plan rather than only a trial: €0 a month for 2 social profiles, 1 user and 10 posts a month per profile, with a separate 14-day trial of the paid features that needs no card. Four paid tiers sit above it, all quoted per month on annual billing: Starter (3 profiles, 1 user, 30 posts a month), Launch (4 profiles, 1 user, 100 posts), Scale (4 profiles, 3 users, unlimited posts and competitor tracking) and Custom (5 or more profiles, 1 or more users, unlimited posts, white-label reporting). Read the currency carefully, because Iconosquare prices by locale and publishes both columns: Launch is €33 or $39 and Scale is €69 or $79. Explore this option. An earlier version of this page printed the euro amounts with dollar signs, understating the dollar price; it also called the top tier Excel, which is not a name Iconosquare uses, and omitted Starter entirely, which made the paid floor look higher than it is. The platform's strongest value is in detailed cross-platform analytics and long-term data retention; teams whose primary need is basic scheduling without in-depth performance tracking may find simpler tools more cost-appropriate for their use case Browse related picks.
Associated Tags
social media analytics, social media scheduling, Instagram analytics, competitor tracking, social performance reporting, AI caption writing, content planning tool
Key Features
Cross-platform analytics for 7 social networks
Long-term performance data retention
Competitor account benchmarking
Post scheduling and content calendar
AI caption writing and content ideas
Best time to post recommendations
Unified social inbox for messages and comments
Custom and white-label reporting on higher plans
Target Audience
Who should use Iconosquare?
Social media managers tracking performance across multiple platforms and accountsAgencies producing regular analytics reports for client social accountsBrands benchmarking their social performance against competitor accountsContent teams planning and scheduling posts with team approval workflowsMarketers using long-term engagement data to guide content strategy decisions
Real Use Cases
How professionals leverage Iconosquare – Social Media Analytics and Scheduling Platform
Discover practical workflows and real-world scenarios where Iconosquare delivers key solutions.
01
Generating a monthly performance report for a client's Instagram and TikTok accounts with engagement, reach, and follower growth metrics exported in a white-labeled format
02
Comparing a brand's engagement rate and follower growth against three defined competitor accounts to identify content gaps and inform strategy adjustments
03
Scheduling a week's worth of social content across Instagram, LinkedIn, and Facebook using a content calendar with team approval steps before publishing
04
Using best time to post data to shift publishing schedules for individual platforms based on when the audience is most active and likely to engage
05
Managing incoming comments and direct messages from multiple brand social accounts through a unified inbox rather than logging into each platform separately
06
Using AI caption suggestions to accelerate the writing process for high-volume content calendars across multiple brand accounts
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Frequently Asked Questions
What does Iconosquare do?
Iconosquare provides social media analytics, post scheduling, competitor tracking, and AI-assisted content tools for managing and measuring performance across Instagram, TikTok, LinkedIn, Facebook, X, YouTube, and Pinterest.
Which social networks does Iconosquare support?
Iconosquare supports Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), YouTube, and Pinterest.
How much does Iconosquare cost?
There is a free plan at €0 a month covering 2 social profiles, 1 user and 10 posts a month per profile, plus a 14-day trial of the paid features that needs no card. Paid tiers, quoted per month on annual billing, run Starter, then Launch at €33 or $39, then Scale at €69 or $79, then Custom at roughly €116 to €119 or $139. Iconosquare prices by locale, so check which currency you are being shown — this answer previously printed the euro amounts with dollar signs, and named the top tier Excel rather than Custom. Checked on iconosquare.com/plans-and-pricing, 9 September 2026.
Does Iconosquare offer competitor tracking?
Yes—Iconosquare allows users to track and benchmark competitor account performance against their own metrics across supported social platforms.
Who should use Iconosquare?
Iconosquare is best suited for social media managers, marketing agencies, and brand teams that need detailed cross-platform analytics, competitor benchmarking, and structured performance reporting.