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Apollo.io

Pricing: Freemium

Editor rating: 4.2/5

Updated: July 2026

Apollo.io provides 275M+ verified B2B contacts combined with email sequences, a power dialer, AI lead scoring, and CRM integration for end-to-end sales workflows.

Editor's take: “AI sales tool with pipeline and outreach capabilities” — Sohail Akhtar

Top Alternatives

Editor's Verdict

Official Review

Apollo.io is a practical all-in-one platform for B2B sales teams that want prospecting, outreach automation, and CRM integration without managing multiple separate tools, with a free plan that provides genuine utility before requiring a paid subscription. Credit consumption management and email verification hygiene are important operational considerations for teams running high-volume outbound programs.

4.2 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

Combines a large B2B contact database with email sequencing, dialing, and meeting scheduling in one platform, removing the need to maintain and integrate separate tools for each stage of the outbound sales process
The free plan includes AI features, browser extensions, deliverability tools, and 2 active sequences, providing meaningful prospecting capability before any subscription commitment
CRM integrations with Salesforce and HubSpot sync bidirectionally, allowing teams to use Apollo.io's prospecting and engagement tools while maintaining their existing CRM as the system of record

Cons

Limitations

Credit allocations are consumed by contact exports, email reveals, and enrichment operations, meaning teams with high prospecting volumes need to monitor usage carefully to avoid exhausting annual credits before the renewal date
Like all large-scale contact databases, Apollo.io's data is not error-free—some email addresses will bounce and phone numbers will be outdated, requiring email verification practices and bounce management steps to protect sender reputation

Pricing

Plan	Details
Free	Free plan: 900 annual credits monthly, 2 sequences, AI Assistant, AI Research, browser extensions, deliverability suite with email warmup, basic filters.
Paid	Basic: $49/user/month (annual) — 30,000 credits upfront, unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, 3 meeting events, 6 intent topics, US dialer. Professional: $79/user/month (annual) — 48,000 credits, A/B testing, unlimited mailboxes, automated workflows, 4,000 call recording minutes with AI insights, analytics. Organization: $119/user/month (annual, min 3 users) — 72,000 credits, enterprise features. 14-day free trial on all paid plans.

Plan

Details

Free

Free plan: 900 annual credits monthly, 2 sequences, AI Assistant, AI Research, browser extensions, deliverability suite with email warmup, basic filters.

Paid

Basic: $49/user/month (annual) — 30,000 credits upfront, unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, 3 meeting events, 6 intent topics, US dialer. Professional: $79/user/month (annual) — 48,000 credits, A/B testing, unlimited mailboxes, automated workflows, 4,000 call recording minutes with AI insights, analytics. Organization: $119/user/month (annual, min 3 users) — 72,000 credits, enterprise features. 14-day free trial on all paid plans.

Free plan includes 900 annual credits (distributed monthly), 2 sequences, AI Assistant, browser extensions, and deliverability suite. Basic plan is $49 per user per month billed annually with 30,000 credits, unlimited sequences, advanced filters, CRM integrations, and US dialer. Professional plan is $79 per user per month billed annually with 48,000 credits, A/B testing, unlimited mailboxes, automated workflows, 4,000 minutes of call recording with AI insights, and analytics. Organization plan is $119 per user per month billed annually, minimum 3 users, with 72,000 credits and enterprise features. All paid plans include a 14-day free trial.

What is Apollo.io?

Quick Summary

Apollo.io is a B2B sales intelligence and engagement platform that combines a database of over 275 million contacts and 73 million companies with integrated email sequencing, a power dialer, meeting scheduling, and AI-assisted prospecting tools. It is designed for sales teams, SDRs, account executives, and revenue operations professionals who need accurate contact data and outreach automation in a single platform rather than across multiple tools. Apollo.io offers a free plan with 900 annual credits and paid plans from $49 to $119 per user per month billed annually.

Apollo.io is a sales intelligence and engagement platform that combines one of the largest available B2B contact databases with built-in outreach tools including email sequencing, a power dialer, meeting scheduling, and CRM integration. The contact database contains over 275 million verified contacts and 73 million companies, with data points covering verified email addresses, direct phone numbers, job titles, company size, industry, technologies used, funding stage, and intent signals. Advanced prospecting filters allow users to narrow down the database by job title, seniority, department, company size, funding events, hiring patterns, and buyer intent topics to build targeted lead lists aligned with a defined customer profile. The platform's AI features include email personalization that generates contextually relevant copy based on prospect data, lead scoring that ranks contacts by estimated conversion likelihood, and research automation that compiles prospect and company background before outreach. Explore this option. The integrated power dialer supports local presence calling, voicemail drop, call recording, and automatic CRM logging, with the Professional plan including 4,000 minutes of recorded calls with AI-generated conversation insights. Apollo.io is used by B2B sales development teams building outbound prospecting pipelines at volume, by account executives managing multi-touch sales cycles who need engagement tracking across email, phone, and meetings, and by agencies or revenue operations teams maintaining clean, enriched contact data through automated waterfall enrichment. A standard outbound workflow involves applying prospecting filters to identify target contacts, adding them to an automated email sequence with scheduled follow-ups, conducting calls through the built-in dialer, and tracking engagement within Apollo.io's pipeline management interface or syncing activity to Salesforce or HubSpot. All paid plans include CRM integrations with Salesforce, HubSpot, and other major platforms, and a browser extension supports prospecting directly from LinkedIn and other websites Browse related picks.

Read the full overview

Apollo.io's free plan provides 900 annual credits distributed monthly, with access to 2 sequences, AI Assistant, browser extensions, and the deliverability suite including email warmup. The Basic plan at $49 per user per month billed annually provides 30,000 annual credits, unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, 3 meeting event types, 6 intent topics, and US dialer access. The Professional plan at $79 per user per month billed annually includes 48,000 credits, A/B testing, unlimited Gmail and Microsoft mailboxes, automated workflows, 4,000 minutes of call recording with AI insights, and pre-built analytics reports. Explore this option. The Organization plan at $119 per user per month billed annually requires a minimum of 3 users and includes 72,000 credits with enterprise management features. All paid plans include a 14-day free trial. No contact database is perfect, and teams should build email verification steps into their workflows to manage bounce rates Browse related picks.

Associated Tags

B2B contact database, sales engagement platform, email sequence automation, AI lead scoring, power dialer, sales prospecting tool, CRM integration

Key Features

275M+ verified B2B contacts and 73M+ companies

Advanced prospecting filters with intent data

AI email personalization and lead scoring

Unlimited email sequences on paid plans

Built-in power dialer with local presence

Call recording with AI conversation insights

Automated meeting scheduling with calendar sync

CRM integrations with Salesforce and HubSpot

Waterfall contact enrichment from multiple sources

Email deliverability suite with warmup

Target Audience

Who should use Apollo.io?

B2B sales development representatives running high-volume outbound prospectingAccount executives managing multi-touch outreach across email and phoneRevenue operations teams maintaining clean, enriched CRM contact dataStartups building outbound sales motions without a large sales tech stackAgencies and teams replacing separate contact database and engagement tools

Real Use Cases

How professionals leverage Apollo.io – B2B Sales Intelligence and Outreach Automation Platform

Discover practical workflows and real-world scenarios where Apollo.io delivers key solutions.

Building a targeted outbound prospect list by filtering 275M+ contacts by job title, company size, industry, and funding stage to match a specific customer profile

Running an automated multi-touch email sequence for a prospected lead list, with scheduled follow-ups and conditional logic triggered by engagement behavior

Calling through a prioritized daily prospect list using the integrated power dialer with voicemail drop and automatic CRM activity logging

Enriching an existing CRM contact database automatically using waterfall enrichment to fill in missing email addresses, phone numbers, and company data

Tracking engagement across email opens, link clicks, and reply signals to prioritize which prospects to call based on demonstrated interest

Managing outbound prospecting for multiple SDRs from a shared Organization plan with centralized reporting on team activity and pipeline contribution

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Frequently Asked Questions

What is Apollo.io?

Apollo.io is a B2B sales intelligence and engagement platform combining a database of 275M+ contacts with email sequencing, AI lead scoring, a built-in power dialer, and CRM integrations.

How much does Apollo.io cost?

Apollo.io offers a free plan with 900 annual credits. Paid plans are Basic at $49, Professional at $79, and Organization at $119 per user per month, all billed annually with a 14-day free trial.

Is Apollo.io free?

Yes—Apollo.io's free plan includes 900 annual credits, 2 sequences, AI Assistant, browser extensions, and deliverability tools including email warmup.

How do Apollo.io credits work?

Credits are consumed for actions such as exporting contacts, revealing email addresses, and enrichment operations. Free plan credits are distributed monthly; paid plan credits are granted upfront annually.

Does Apollo.io integrate with Salesforce and HubSpot?

Yes—Apollo.io integrates bidirectionally with Salesforce, HubSpot, and other major CRMs, syncing contacts, activities, and engagement history between platforms.

Who should use Apollo.io?

Apollo.io is best suited for B2B sales teams, SDRs, account executives, and revenue operations professionals who need accurate contact data and outreach automation in a single integrated platform.