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Landbot

Pricing: Freemium

Editor rating: 4.1/5

Updated: July 2026

Landbot lets teams build AI chatbots for websites, WhatsApp, and Messenger using a no-code visual builder with conditional logic and AI agent support.

Editor's take: “Decent no-code chatbot builder for customer service” — Sohail Akhtar

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Editor's Verdict

Official Review

Landbot provides a practical no-code environment for building structured conversational flows across websites and WhatsApp, with AI Agent capability extending beyond fixed decision trees for teams whose use cases require natural language input handling. Teams planning WhatsApp deployments should factor in both the WhatsApp Pro plan cost and separate Meta messaging fees when evaluating total monthly spend.

4.1 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

The visual flow builder with drag-and-drop nodes makes chatbot logic accessible to non-technical users, removing the need for developer involvement to build and update conversation flows for common marketing and support use cases
Multi-channel deployment covering websites, WhatsApp, and Messenger from one platform allows teams to maintain consistent conversation logic across channels without building separate bots for each
AI Agents extend the platform's capability beyond rigid decision trees, allowing bots to handle a wider range of user inputs without requiring every possible response path to be manually configured

Cons

Limitations

WhatsApp Pro and Business plan pricing at €200 and €400 per month respectively represents a significant cost step up from the €40 Starter plan, and WhatsApp deployments incur additional Meta messaging fees on top of the Landbot subscription
Monthly chat volume limits apply across all plan tiers, meaning teams with high inbound conversation volumes must evaluate expected traffic carefully to avoid exceeding plan limits and incurring overage costs

Pricing

Plan	Details
Free	Sandbox plan: 100 chats per month. Suitable for testing and development without production traffic.
Paid	Starter: €40/month — website chatbot deployment, essential features, basic integrations. WhatsApp Pro: €200/month — WhatsApp Business channel, campaigns, higher chat limits. Business: from €400/month — priority support, bot management services, advanced automation, custom code, payment integrations, high-volume chat limits.

Landbot offers a free Sandbox plan with 100 chats per month. Paid plans are Starter at €40 per month for website chatbots, WhatsApp Pro at €200 per month with WhatsApp Business support and campaigns, and Business plans from €400 per month with priority support and bot management services. WhatsApp outbound messaging is additionally subject to Meta messaging fees.

What is Landbot?

Quick Summary

Landbot is a no-code conversational AI platform that allows businesses to build and deploy interactive chatbots on websites, WhatsApp Business, Facebook Messenger, and via API using a visual drag-and-drop builder without writing code. It is designed for marketing, sales, and customer support teams that want to replace static web forms and reactive support inboxes with structured, automated conversational flows. Landbot offers a free Sandbox plan with 100 monthly chats and paid plans from €40 per month.

Landbot is a no-code chatbot platform that enables teams to design and deploy conversational flows using a visual drag-and-drop builder without programming knowledge. The interface presents chatbot logic as a connected node diagram where users add message blocks, input fields, conditional branches, integrations, and variable assignments by selecting and connecting components visually. Conditional logic allows flows to route conversations based on user responses, triggering different branches for different scenarios such as lead qualification paths, FAQ resolution sequences, or support escalation flows. AI Agents extend the platform's capability beyond fixed decision trees by enabling chatbots to interpret free-form user inputs using natural language understanding and respond appropriately to queries not covered by predefined flow branches. Built-in A/B testing allows teams to compare different flow variations to identify which conversation structure drives higher completion or conversion rates. Browse similar tools. Analytics and flow metrics track engagement, drop-off points, and conversion data across deployed bots, providing actionable data for flow optimization. Landbot is used by marketing teams capturing and qualifying leads through website chatbots that replace static contact forms with conversational qualification sequences, by customer support teams deflecting common inbound questions using automated FAQ flows before escalating unresolved cases to live agents through the team inbox, and by businesses deploying WhatsApp chatbot campaigns for order updates, appointment reminders, or promotional messages. A standard marketing deployment involves building a lead qualification flow, embedding the chatbot on a landing page, connecting it to a CRM through an integration such as HubSpot or Salesforce, and reviewing drop-off analytics to identify where visitors abandon the conversation before completing the desired action. WhatsApp chatbot deployments require a Meta-approved WhatsApp Business account, and outbound messaging on WhatsApp is subject to Meta's messaging fees in addition to Landbot plan costs Browse AI solutions.

Read the full overview

Landbot's free Sandbox plan provides 100 chats per month for testing and development purposes. Paid plans include Starter at €40 per month covering essential website chatbot deployment, and WhatsApp Pro at €200 per month adding WhatsApp Business channel support, campaigns, and higher chat limits. Business plans start from €400 per month and include priority support, bot management services, and higher volume limits for teams with significant chatbot traffic. Browse similar tools. Advanced automation, custom code execution blocks, and payment integrations are available on Business plans. Landbot's chat volume limits apply across all plans and should be evaluated against expected monthly conversation volume before selecting a tier Browse AI solutions.

Associated Tags

no-code chatbot builder, website chatbot, WhatsApp chatbot, conversational AI platform, lead generation chatbot, customer support automation

Key Features

Visual no-code chatbot flow builder

Website, WhatsApp, Messenger, and API deployment

AI Agents for natural language input handling

Conditional logic and branching flows

A/B testing for conversation flows

Team inbox with human handoff

Chat analytics and drop-off tracking

CRM and third-party integrations

Target Audience

Who should use Landbot?

Marketing teams replacing static forms with conversational lead qualification flowsCustomer support teams automating FAQ resolution before live agent escalationBusinesses deploying WhatsApp chatbots for customer communication at scaleProduct and onboarding teams guiding users through structured interactive flowsNon-technical teams that need to build and deploy chatbots without developer involvement

Real Use Cases

How professionals leverage Landbot – No-Code AI Chatbot Builder for Websites and WhatsApp

Discover practical workflows and real-world scenarios where Landbot delivers key solutions.

Replacing a static website contact form with a conversational lead qualification chatbot that collects name, company, budget, and use case before routing qualified leads to a sales CRM

Deploying a WhatsApp chatbot to send appointment reminders, collect confirmation responses, and handle rescheduling requests through automated conversation flows

Building a customer support FAQ bot that resolves common product questions automatically and hands off unresolved conversations to a live agent through the team inbox with full conversation context

Running A/B tests on two different onboarding conversation flows to identify which structure results in higher feature activation rates for new trial users

Creating a product recommendation chatbot on an e-commerce website that guides visitors through a series of preference questions and presents matching product options

Using AI Agents to handle free-form visitor queries on a landing page without requiring every possible question to be manually mapped in the flow builder

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Frequently Asked Questions

What is Landbot used for?

Landbot is used to build and deploy conversational chatbots for lead generation, customer support, onboarding, and automated conversations on websites, WhatsApp, and Messenger without coding.

Does Landbot require coding?

No—Landbot uses a visual drag-and-drop node builder that allows non-technical users to design chatbot conversation flows without programming.

How much does Landbot cost?

Landbot offers a free Sandbox plan with 100 monthly chats. Paid plans start at €40/month (Starter), €200/month (WhatsApp Pro), and from €400/month (Business).

Can Landbot be used with WhatsApp?

Yes—WhatsApp Business deployment is available on the WhatsApp Pro plan at €200/month. WhatsApp outbound messaging also incurs separate Meta messaging fees.

What are Landbot AI Agents?

AI Agents in Landbot allow chatbots to interpret and respond to free-form user inputs using natural language understanding, handling queries that fall outside predefined conversation flow branches.

Is there a free version of Landbot?

Yes—Landbot's free Sandbox plan provides 100 chats per month suitable for testing and development. Production deployments with higher traffic require a paid plan.