Pricing: Freemium
Verified: Yes
Editor rating: 4.2/5
Updated: October 2026
Clay AI CRM automatically enriches, optimizes business contacts identifying sales opportunities with data sync across platforms.
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Editor-selected listing
Verified by our team
Independent & reader-supported
Editor's Verdict
Official ReviewClay enriches CRM contacts by automatically pulling from LinkedIn, company websites, funding databases, and news signals — surfacing job changes, hiring spikes, and expansion activity as outreach triggers. The 14-day free trial gives real access to evaluate data enrichment quality before committing. Starter at $167/month (Launch) covers light prospecting; Pro at $99/month suits teams with ongoing enrichment volume. Core value is reducing manual research time per lead; accuracy varies by source and contact seniority.
4.2 / 5.0
Editor RatingReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- Automatically enriches contacts with emails, phone numbers, and job changes from 100+ data sources
- AI surfaces funding rounds, hiring spikes, and expansion signals as timely outreach triggers
- 14-day free trial provides real feature access to evaluate enrichment quality before subscribing
- Opportunity scoring helps prioritize outreach effort toward the most sales-ready leads
Cons
Limitations
- Data accuracy varies by source and contact seniority — senior executives often have less complete or current data
- Pro plan at $99/month is a meaningful cost commitment for early-stage or individual sales workflows
- Enrichment quality depends on signal recency; contact details and job titles can lag real-world changes
Pricing
| Plan | Details |
|---|---|
| Free | Free – 500 actions/month, 100 data credits/month, unlimited seats and tables, Claygent, 200 rows per table |
| Launch | Launch – $167/month, starting at 15,000 actions/month (listed on 14 September 2026) – small teams automating prospecting workflows |
| Bundles | Action bundles – annual from $54/month (180K actions/year) to $486/month (2.4M/year); monthly from $60 (15K/month) to $540 (200K/month) (listed on 14 September 2026) |
| Enterprise | Enterprise – custom; 14-day trial of paid features |
Clay has a free plan (500 actions and 100 data credits a month, unlimited seats and tables, Claygent, up to 200 rows per table) and a 14-day trial of paid features. Its pricing page on 14 September 2026 listed Launch for small teams at $167 per month starting at 15,000 actions a month, and action bundles priced separately: on annual billing from $54 per month for 180,000 actions a year up to $486 per month for 2.4 million, and on monthly billing from $60 for 15,000 actions a month up to $540 for 200,000, with annual billing stated as 10% off. Enterprise is on request. The former Starter $29 and Pro $99 plans no longer appear.
What is Clay?
Clay revolutionizes CRM with AI automatically enriching 10M+ contacts, scoring lead quality, discovering opportunities across LinkedIn, email, company data. Sales teams close 3x faster.
AI scans LinkedIn connections, company websites, news identifying funding rounds, hiring spikes, expansions. Contact enrichment adds emails, phones, job changes. Opportunity scoring prioritizes outreach.
Sales development reps qualify leads instantly, account executives focus high-value deals, founders build pipelines manually, agencies scale client acquisition. 100+ data source integration.
Free trial with paid scaling. We publish no accuracy percentage for the enriched data: quality varies sharply by region, seniority and company size, and one figure would hide exactly that. Browse tools.
Associated Tags
clay ai crm, contact enrichment ai, lead scoring automation, linkedin opportunity discovery, company intelligence ai, sales pipeline automation, funding hiring signals, contact data enrichment
Key Features
10M+ contact auto-enrichment
AI lead scoring/opportunity ID
LinkedIn/email/company data
Funding/hiring/expansion signals
Contact and company data enrichment
Pipeline automation workflows
100+ data source sync
Sales team collaboration
Chrome extension integration
Zapier/Make automation
Real Use Cases
How professionals leverage Clay AI CRM - Intelligent Contact Optimization Lead Opportunity Discovery
Discover practical workflows and real-world scenarios where Clay delivers key solutions.
01
Sales development teams building targeted prospect lists without manual LinkedIn and web research
02
Account executives tracking job change signals to time outreach to warm contacts at new companies
03
Founders bootstrapping an outbound pipeline with AI-enriched contact data before hiring a sales team
04
Agencies managing client acquisition by scoring and prioritizing leads across multiple enrichment signals
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Frequently Asked Questions
Does Clay enrich LinkedIn contacts?
Yes, scans connections adding emails, phones, company intelligence.
What signals does Clay detect?
Funding rounds, hiring spikes, expansions, job changes automatically.
Is Clay data accurate?
Clay enriches contacts from a large pool of data providers. We do not publish an accuracy percentage for it: enrichment quality varies sharply by region, seniority and company size, and no single figure describes it honestly.