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Brand24

Pricing: Free-trial

Editor rating: 4.3/5

Updated: July 2026

Brand24 tracks brand mentions in real time across social media, news, and the web with AI sentiment analysis and automated alerts.

Editor's take: “Good social listening and brand monitoring tool” — Sohail Akhtar

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Editor's Verdict

Official Review

Brand24 is a well-structured media monitoring platform for marketing and PR teams that need real-time visibility into brand mentions and sentiment across a wide range of online sources, with AI-powered anomaly detection reducing the manual effort required to surface important conversations. Teams with smaller digital footprints or limited budgets should evaluate expected mention volume against the starting plan cost before subscribing.

4.3 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

Real-time mention collection across a broad range of sources—including podcasts and forums alongside mainstream social media—provides more complete coverage than tools limited to major social networks
AI Events Detection automatically flags anomalies in mention volume, reducing the need for teams to monitor dashboards constantly to identify emerging risks or spikes in brand conversation
The 14-day free trial provides access to core monitoring features, allowing teams to validate source coverage and alert quality for their specific brand before committing to a subscription

Cons

Limitations

Pricing starts at $149 per month on the Individual plan, which may be difficult to justify for small businesses or individual creators whose brands generate limited online mention volume
The value of the platform is directly proportional to how actively a brand is discussed online—organizations with low public digital presence will see fewer actionable mentions regardless of plan tier

Pricing

Plan	Details
Free	14-day free trial with access to core media monitoring features.
Paid	Individual: $149/month. Team: $249/month. Pro: $299/month. Business: $499/month. Enterprise: from $1,499/month with custom limits, dedicated support, and extended data history. Plan tiers differ by keyword count, sources, historical data access, and user seats.

Brand24 offers a 14-day free trial. Paid plans are Individual at $149 per month, Team at $249 per month, Pro at $299 per month, and Business at $499 per month. Enterprise plans start from $1,499 per month with custom source coverage and dedicated support.

What is Brand24?

Quick Summary

Brand24 is an AI-powered media monitoring platform that tracks online mentions of a brand, product, or keyword in real time across social media, news sites, blogs, forums, and review platforms. It is designed for marketers, PR teams, agencies, and businesses that need to monitor brand reputation, measure campaign impact, and respond quickly to public conversations. Brand24 offers a 14-day free trial with paid plans ranging from $149 to $499 per month, with custom Enterprise pricing from $1,499 per month.

Brand24 is a media monitoring and brand intelligence platform that collects online mentions across social media networks, news publications, blogs, forums, podcasts, and review sites, delivering them in a unified dashboard with real-time updates. The platform's AI sentiment analysis automatically classifies each mention as positive, negative, or neutral, giving teams a quantified view of public perception without manually reviewing individual results. AI Events Detection identifies sudden spikes or drops in mention volume and flags potential reputation risks or emerging opportunities before they escalate. The Brand Assistant feature provides conversational access to monitoring data, allowing users to ask questions about mention trends and receive summarized insights directly. Influencer analysis identifies the accounts driving the most reach within a set of mentions, helping teams understand which voices are amplifying conversations about their brand or competitors. Browse AI solutions. Shareable analytics reports and customizable alert notifications ensure relevant stakeholders receive timely information without needing active platform access. Brand24 is used by marketing teams measuring the reach and sentiment impact of campaign launches, by PR professionals tracking media coverage and managing reputational issues in real time, by agencies monitoring multiple client brands and competitors from a single account, and by product teams collecting unsolicited customer feedback from review platforms and social channels. A standard workflow involves setting up keyword monitoring projects for a brand name, product names, and competitor terms, configuring alert thresholds for sudden mention volume changes, reviewing the sentiment breakdown across sources, and exporting periodic reports for stakeholder presentations. Multiple projects can run simultaneously, with each plan tier defining the number of active projects and keyword sources available See similar solutions.

Read the full overview

Brand24 offers a 14-day free trial covering core monitoring features. Paid plans are Individual at $149 per month, Team at $249 per month, Pro at $299 per month, and Business at $499 per month, with Enterprise plans starting from $1,499 per month for organizations requiring custom source coverage, dedicated support, and extended data history. Browse AI solutions. Plan tiers differ in the number of monitored keywords, sources, historical data access, and user seats. Teams monitoring highly specialized industries with limited public online discussion may find mention volumes lower than expected, and the value of the platform scales with the size and activity level of the brand's digital presence See similar solutions.

Associated Tags

brand monitoring, media monitoring, AI sentiment analysis, social listening, online reputation management, competitor mention tracking

Key Features

Real-time mention tracking across social, news, blogs, forums

AI sentiment classification per mention

AI Events Detection for volume anomalies

Brand Assistant for conversational data queries

Influencer and reach analysis

Competitor keyword monitoring

Custom alert notifications

Shareable analytics reports

Target Audience

Who should use Brand24?

Marketing teams measuring brand awareness and campaign impactPR professionals managing media coverage and reputation risksAgencies monitoring multiple client brands and competitor mentionsProduct teams collecting unsolicited customer feedback from public channelsBusinesses responding to customer sentiment across review platforms

Real Use Cases

How professionals leverage Brand24 – AI Media Monitoring and Brand Sentiment Analysis Platform

Discover practical workflows and real-world scenarios where Brand24 delivers key solutions.

Monitoring brand mention volume and sentiment shifts during a product launch to identify positive coverage and respond quickly to negative reactions

Tracking competitor brand mentions to understand how market perception of competing products compares to your own over a defined time period

Setting up real-time alerts for negative sentiment spikes so PR teams can investigate and respond to potential reputation issues before they gain wider coverage

Measuring earned media reach from a campaign by aggregating mentions across news, blogs, and social media and reviewing the total estimated audience reached

Identifying the highest-reach influencers discussing a brand category to inform outreach prioritization for a future partnership campaign

Generating a monthly sentiment and mention volume report for a client account and exporting it in a shareable format for stakeholder review

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Frequently Asked Questions

What is Brand24?

Brand24 is an AI media monitoring platform that tracks online mentions of a brand, product, or keyword in real time across social media, news sites, blogs, forums, and review platforms with sentiment analysis.

How much does Brand24 cost?

Brand24 paid plans are Individual at $149/month, Team at $249/month, Pro at $299/month, and Business at $499/month. Enterprise plans start from $1,499/month. A 14-day free trial is available.

Does Brand24 offer a free trial?

Yes—Brand24 provides a 14-day free trial with access to core monitoring features including mention tracking, sentiment analysis, and alerts.

Can Brand24 track competitor mentions?

Yes—Brand24 allows users to set up monitoring projects for competitor brand names and product keywords alongside their own brand tracking.

Who should use Brand24?

Brand24 is best suited for marketing teams, PR professionals, agencies, and businesses that need to monitor brand reputation and respond quickly to online conversations at scale.

What is AI Events Detection in Brand24?

AI Events Detection automatically identifies unusual spikes or drops in mention volume and alerts users to potential reputation risks or significant brand moments as they develop.