Brand24

Brand24 is a media monitoring and brand intelligence platform that collects online mentions across social media networks, news publications, blogs, forums, podcasts, and review sites, delivering them in a unified dashboard with real-time updates. The platform's AI sentiment analysis automatically classifies each mention as positive, negative, or neutral, giving teams a quantified view of public perception without manually reviewing individual results. AI Events Detection identifies sudden spikes or drops in mention volume and flags potential reputation risks or emerging opportunities before they escalate. The Brand Assistant feature provides conversational access to monitoring data, allowing users to ask questions about mention trends and receive summarized insights directly. Influencer analysis identifies the accounts driving the most reach within a set of mentions, helping teams understand which voices are amplifying conversations about their brand or competitors. Shareable analytics reports and customizable alert notifications ensure relevant stakeholders receive timely information without needing active platform access. Brand24 is used by marketing teams measuring the reach and sentiment impact of campaign launches, by PR professionals tracking media coverage and managing reputational issues in real time, by agencies monitoring multiple client brands and competitors from a single account, and by product teams collecting unsolicited customer feedback from review platforms and social channels. A standard workflow involves setting up keyword monitoring projects for a brand name, product names, and competitor terms, configuring alert thresholds for sudden mention volume changes, reviewing the sentiment breakdown across sources, and exporting periodic reports for stakeholder presentations. Multiple projects can run simultaneously, with each plan tier defining the number of active projects and keyword sources available. Brand24 offers a 14-day free trial covering core monitoring features. Paid plans are Individual at $149 per month, Team at $249 per month, Pro at $299 per month, and Business at $499 per month, with Enterprise plans starting from $1,499 per month for organizations requiring custom source coverage, dedicated support, and extended data history. Plan tiers differ in the number of monitored keywords, sources, historical data access, and user seats. Teams monitoring highly specialized industries with limited public online discussion may find mention volumes lower than expected, and the value of the platform scales with the size and activity level of the brand's digital presence.