Pricing: Freemium
Verified: Yes
Editor rating: 4.2/5
Updated: October 2026
AI sales intelligence: 275M+ contacts, email automation, dialer, CRM - free plan unlimited emails for prospecting.
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Editor-selected listing
Verified by our team
Independent & reader-supported
Editor's Verdict
Official ReviewApollo.io is the most complete free plan in the sales intelligence category: the free tier provides real contact exports that most competitors gate behind paid plans. The platform covers the full outbound sales stack — prospecting, email sequences, dialler, and CRM sync — in one interface, reducing the number of separate tools a sales team manages. Data freshness is the known limitation: email bounce rates increase with contact age, and active list verification before high-volume sends is advisable. For early-stage sales teams who cannot yet justify Zoominfo pricing, Apollo's free tier is the most cost-effective route to a functional outbound pipeline.
4.2 / 5.0
Editor RatingReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- Combines a large B2B contact database with email sequencing, dialing, and meeting scheduling in one platform, removing the need to maintain and integrate separate tools for each stage of the outbound sales process
- The free plan includes AI features, browser extensions, deliverability tools, and 2 active sequences, providing meaningful prospecting capability before any subscription commitment
- CRM integrations with Salesforce and HubSpot sync bidirectionally, allowing teams to use Apollo.io's prospecting and engagement tools while maintaining their existing CRM as the system of record
Cons
Limitations
- Credit allocations are consumed by contact exports, email reveals, and enrichment operations, meaning teams with high prospecting volumes need to monitor usage carefully to avoid exhausting annual credits before the renewal date
- Like all large-scale contact databases, Apollo.io's data is not error-free—some email addresses will bounce and phone numbers will be outdated, requiring email verification practices and bounce management steps to protect sender reputation
Pricing
| Plan | Details |
|---|---|
| Free | Free plan: 900 annual credits monthly, 2 sequences, AI Assistant, AI Research, browser extensions, deliverability suite with email warmup, basic filters. |
| Paid | Basic: $49/user/month (annual) — 30,000 credits upfront, unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, 3 meeting events, 6 intent topics, US dialer. Professional: $79/user/month (annual) — 48,000 credits, A/B testing, unlimited mailboxes, automated workflows, 4,000 call recording minutes with AI insights, analytics. Organization: $119/user/month (annual, min 3 users) — 72,000 credits, enterprise features. 14-day free trial on all paid plans. |
Freemium. Free plan at $0; Basic $49, Professional $79 and Organization $119 per seat per month, with Organization requiring a minimum of 3 seats. Annual billing is advertised as saving 24%. Read from apollo.io/pricing on 16 September 2026.
What is Apollo.io?
Apollo combines one of the largest B2B databases (Apollo states 275M contacts across 73M companies) with email sequencing, AI personalization, a power dialer, and a meeting scheduler.
Free plan: unlimited emails (fair use), 5 mobile credits/mo. Professional is $79 per seat a month and scales sequences and exports. Replaces ZoomInfo + Outreach + dialer.
Find any decision maker, verify emails, automate outreach and book meetings from one workflow.
Associated Tags
apollo io free, b2b lead generation, sales prospecting tool, email automation sales, 275m contacts database, ai sales intelligence, power dialer crm, apollo pricing
Key Features
275M+ verified B2B contacts and 73M+ companies
Advanced prospecting filters with intent data
AI email personalization and lead scoring
Unlimited email sequences on paid plans
Built-in power dialer with local presence
Call recording with AI conversation insights
Automated meeting scheduling with calendar sync
CRM integrations with Salesforce and HubSpot
Waterfall contact enrichment from multiple sources
Email deliverability suite with warmup
Target Audience
Who should use Apollo.io?
B2B sales development representatives running high-volume outbound prospectingAccount executives managing multi-touch outreach across email and phoneRevenue operations teams maintaining clean, enriched CRM contact dataStartups building outbound sales motions without a large sales tech stackAgencies and teams replacing separate contact database and engagement tools
Real Use Cases
How professionals leverage Apollo.io - 275M B2B Contacts Sales Platform
Discover practical workflows and real-world scenarios where Apollo.io delivers key solutions.
01
Building a targeted outbound prospect list by filtering 275M+ contacts by job title, company size, industry, and funding stage to match a specific customer profile
02
Running an automated multi-touch email sequence for a prospected lead list, with scheduled follow-ups and conditional logic triggered by engagement behavior
03
Calling through a prioritized daily prospect list using the integrated power dialer with voicemail drop and automatic CRM activity logging
04
Enriching an existing CRM contact database automatically using waterfall enrichment to fill in missing email addresses, phone numbers, and company data
05
Tracking engagement across email opens, link clicks, and reply signals to prioritize which prospects to call based on demonstrated interest
06
Managing outbound prospecting for multiple SDRs from a shared Organization plan with centralized reporting on team activity and pipeline contribution
Top Alternatives
Dedicated alternatives page →Freemium
Lusha
Lusha provides verified B2B contact data — direct dials, emails, and company info — with a browser extension for prospecting on LinkedIn and company sites.
Freemium
Brevo
All-in-one AI marketing platform - FREE plan 300 emails/day unlimited contacts + paid $25/mo. Email/SMS/WhatsApp campaigns, CRM, and automation - a Mailchimp alternative.
Freemium
Hunter
Email finder, verifier, B2B database and sequences. Free 50 credits/month; Starter $49 or $34 yearly (2,000 credits), Growth $149 or $104 (10,000), Scale $299 or $209 (25,000).
Free Trial
UpLead
B2B contact database with real-time email verification. 7-day trial (5 credits); Essentials $99/month (170 credits) or $74 annual (2,040/year), Plus $199 (400) or $149 annual (4,800/year); Professional custom.
Related Comparisons
Frequently Asked Questions
Apollo free plan limits?
Unlimited emails (fair use), 5 mobile credits/mo, basic search, 2 sequences, Chrome extension.
Apollo vs ZoomInfo?
Apollo cheaper + includes outreach/dialer. ZoomInfo deeper enterprise data.
Contact database size?
Apollo states 275M+ contacts across 73M companies.
Integrations supported?
Salesforce, HubSpot, Gmail/Outlook + Zapier for 5000+ apps.