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Apollo.io

Visit Apollo.io

Pricing: Freemium

Verified: Yes

Editor rating: 4.2/5

Updated: July 2026

AI sales intelligence: 275M+ contacts, email automation, dialer, CRM - free plan unlimited emails for prospecting.

Editor's take: “AI sales tool with pipeline and outreach capabilities” — Sohail Akhtar

Top Alternatives

Editor's Verdict

Official Review

Apollo.io is the most complete free plan in the sales intelligence category: the free tier provides real contact exports that most competitors gate behind paid plans. The platform covers the full outbound sales stack — prospecting, email sequences, dialler, and CRM sync — in one interface, reducing the number of separate tools a sales team manages. Data freshness is the known limitation: email bounce rates increase with contact age, and active list verification before high-volume sends is advisable. For early-stage sales teams who cannot yet justify Zoominfo pricing, Apollo's free tier is the most cost-effective route to a functional outbound pipeline.

4.2 / 5.0

Editor Rating

Reviewed by Sohail Akhtar

Lead Editor & Founder

Pros

What we like

Free plan includes real contact exports, not just previews — functional for small-volume prospecting without paying
End-to-end stack covers lead search, email sequences, dialler, and CRM sync in one platform
Large contact database gives broad coverage across industries, company sizes, and geographies

Cons

Limitations

Contact data freshness varies — email bounce rates from older records require list verification before bulk sends
Email sequence builder is functional but less sophisticated than dedicated outreach platforms
Free plan daily limits cap bulk prospecting — high-volume SDR workflows need the paid tier quickly

Pricing

Freemium (Basic: $49/month, Professional: $99/month, Organization: $119/month)

What is Apollo.io?

Apollo combines one of the largest B2B databases (Apollo states 275M contacts across 73M companies) with email sequencing, AI personalization, a power dialer, and a meeting scheduler. Free plan: unlimited emails (fair use), 5 mobile credits/mo. Pro $99/mo scales sequences/exports. Replaces ZoomInfo + Outreach + dialer. Find any decision maker, verify emails, automate outreach, book meetings 5x faster.

Associated Tags

apollo io free, b2b lead generation, sales prospecting tool, email automation sales, 275m contacts database, ai sales intelligence, power dialer crm, apollo pricing

Key Features

275M+ verified B2B contacts

AI email personalization

Power dialer + sequences

CRM integrations (Salesforce)

Unlimited emails (free fair use)

Meeting scheduler auto-book

Replaces 5+ sales tools

Real Use Cases

How professionals leverage Apollo.io - 275M B2B Contacts Sales Platform

Discover practical workflows and real-world scenarios where Apollo.io delivers key solutions.

Build targeted B2B lead lists by job title, company size, and industry for outbound sales campaigns

Automate multi-step email sequences for SDR outreach without a separate sequencing tool

Sync enriched contact data directly into Salesforce or HubSpot for pipeline tracking

Top Alternatives

Dedicated alternatives page →

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Brevo

All-in-one AI marketing platform - FREE plan 300 emails/day unlimited contacts + paid $25/mo. Email/SMS/WhatsApp campaigns, CRM, and automation - a Mailchimp alternative.

#Marketing #Sales and Conversion+2

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Freemium

Lusha

Lusha provides verified B2B contact data — direct dials, emails, and company info — with a browser extension for prospecting on LinkedIn and company sites.

#Sales and Conversion #Marketing+1

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Paid

Overloop

Overloop AI automates sales prospecting generating qualified leads, personalized email campaigns, conversion optimization at scale.

#Automation #Marketing+2

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Paid

Instantly

Instantly is a cold email platform with unlimited sending accounts, automated warmup, AI campaign tools, and a B2B lead database — built for deliverability at scale.

#Marketing #Sales and Conversion+1

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Frequently Asked Questions

Apollo free plan limits?

Unlimited emails (fair use), 5 mobile credits/mo, basic search, 2 sequences, Chrome extension.

Apollo vs ZoomInfo?

Apollo cheaper + includes outreach/dialer. ZoomInfo deeper enterprise data.

Contact database size?

Apollo states 275M+ contacts across 73M companies.

Integrations supported?

Salesforce, HubSpot, Gmail/Outlook + Zapier for 5000+ apps.